HubSpot CRM vs Keap
Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.
HubSpot CRM
A free CRM core with marketing and sales tools priced on top
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Ratings
Every score, at a glance
Verified user ratings across every dimension. HubSpot CRM against Keap, nothing weighted.
Dimensions won
50HubSpot CRM 5, Keap 0
HubSpot CRM vs Keap, across 5 rating dimensions
Widest rating gap
+2.5
HubSpot CRM leads on ease of use
Verified reviews
410
176 for HubSpot CRM, 234 for Keap
HubSpot CRM176 verified reviews
234 verified reviews
Ratings by dimension
- HubSpot CRM
- Keap
Share of verified reviews
Which product reviewers actually write about.
- HubSpot CRM176
- Keap234
Cost to get started
Cheapest paid plan, shown per month.
At least one of these is quoted rather than published, so compare the ratings above and get a real number from each vendor.
Head to head
Where each one wins
Row by row, with the stronger score highlighted. Straight from verified reviews.
| HubSpot CRM | Keap | |
|---|---|---|
| Overall rating | 4.4 | 3.5 |
| Reviews | 176 | 234 |
| Ease of use | 4.9 | 2.4 |
| Value for money | 4.1 | 2.6 |
| Customer service | 4.4 | 3.6 |
| Functionality | 4.4 | 4.3 |
| Starting price | Free | $249/mo |
| Free trial | Yes | Yes |
| Free version | Yes | No |
Features
Feature by feature, checked off
Everything each product ships, side by side. No marketing gloss.
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Free CRM for unlimited users | ||
| Contact and deal management | ||
| Email tracking and templates | ||
| Meeting scheduling links | ||
| Multiple deal pipelines | ||
| Sales sequences | ||
| Live chat and chatbots | ||
| Marketing and sales on one record | ||
| Quotes and payment links | ||
| Forecasting | ||
| Custom reporting dashboards | ||
| Visual campaign builder with conditional branching | ||
| Email and SMS marketing in one system | ||
| CRM with tagging that drives automation | ||
| Invoicing and payment collection | ||
| Appointment scheduling | ||
| Landing pages and forms | ||
| Lead scoring | ||
| Sales pipeline management | ||
| E commerce and order forms | ||
| Extensive template library |
Pricing
Both price lists, side by side
Every plan from both vendors, side by side, priced in US dollars.
HubSpot CRM plans
Free
The CRM core, at no cost, for unlimited users.
Free
no card required
- Contact and deal management
- Email tracking and templates
- Meeting scheduling
- Live chat
- Basic reporting dashboards
Sales Hub Starter
Removes HubSpot branding and adds real pipeline tooling.
$20/user/mo
per user/month
- Everything in Free
- Multiple deal pipelines
- Sales automation
- Goal tracking
- Payment links
Sales Hub Professional
Adds sequences, forecasting and custom reporting.
$100/user/mo
per user/month
- Everything in Starter
- Sales sequences
- Forecasting
- Custom reporting
- Deal and quote approvals
Get current pricing
These are list prices and vendors adjust them from time to time. Check with HubSpot for the figure you will actually pay.
Keap plans
Keap
Billed annually, or 299 month to month. Two users and 1,500 contacts included.
$249/mo
per month
- 249 annually, 299 month to month
- 2 user licences included
- 1,500 contacts included
- CRM with automation
- Email and SMS marketing
- Landing pages and forms
- Invoicing and payments
- Appointment scheduling
Additional users
Per extra user beyond the two included.
$39/mo
per month
- 39 dollars per user per month
- Full platform access
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Keap for the figure you will actually pay.