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QuickBooks Online

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The default accounting system for small business in North America

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Starting price
$38/mo
Vendor
Intuit
Founded
1983
Available in
United StatesCanada
Languages
English, French, Spanish
Support
PhoneLive chatEmailKnowledge baseCommunity forum
Free trial

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Overview

What is QuickBooks Online?

QuickBooks Online is the accounting system most North American small businesses end up on, and the network effect is the reason. Almost every bookkeeper and accountant in the US and Canada already knows it, which means hiring help is easy and handing off your books at year end rarely turns into a project.

What it does well

Bank feeds are reliable and connect to essentially every major US and Canadian institution. The reconciliation flow is the strongest in this category: rules learn from what you categorize, and by month three most transactions land in the right place without you touching them.

Reporting is genuinely deep. Profit and loss, balance sheet, cash flow and A/R aging all come standard, and the class and location tracking on higher plans is enough for a business running several sites or profit centers.

Tax and filing

The US edition tracks sales tax by jurisdiction and handles economic nexus reasonably once configured, and it feeds cleanly into IRS e-file through your accountant or through TurboTax. Contractor payments track toward 1099-NEC with a January filing flow that works.

The Canadian edition is a genuinely separate product, not a setting. It handles GST, HST and provincial PST with per province rates, and files returns to CRA My Business Account. This matters: if you run entities in both countries, you run two subscriptions, not one. Nobody tells you that up front, so we are telling you now.

Where it frustrates people

Price increases have been steady and steep, and they land on renewal without much warning. The interface carries two decades of accumulated features, so common tasks are often three clicks deeper than they should be. Support quality is the single most common complaint in our reviews, and the pattern is consistent enough that it is not bad luck.

Pricing

QuickBooks Online plans, priced in US dollars

What teams actually pay each month. Every plan is listed below, and the feature table shows exactly where they differ.

Simple Start

One user. Enough for a sole proprietor or a first hire.

$38/mo

per month

Start free trial
  • Income and expense tracking
  • Invoicing and payments
  • Bank feed and reconciliation
  • Sales tax tracking
  • 1 user plus your accountant

Essentials

Adds bill pay and time tracking. The common starting point.

$75/mo

per month

Start free trial
  • Everything in Simple Start
  • Bill management and A/P
  • Time tracking
  • Multi currency
  • 3 users plus your accountant

Plus

Inventory and project profitability. Where most growing teams land.

$115/mo

per month

Start free trial
  • Everything in Essentials
  • Inventory tracking
  • Project profitability
  • Class and location tracking
  • 5 users plus your accountant

Advanced

For businesses that have outgrown Plus but not accounting software.

$275/mo

per month

Start free trial
  • Everything in Plus
  • Batch invoicing
  • Custom user permissions
  • Workflow automation
  • 25 users plus your accountant
Straight from the vendor

Get current pricing

These are list prices and vendors adjust them from time to time. Check with Intuit for the figure you will actually pay.

Visit Intuit
Feature comparison across 4 plans
Plan featuresSimple Start$38/moEssentials$75/moPlus$115/moAdvanced$275/mo
Income and expense tracking
Invoicing and payments
Bank feed and reconciliation
Sales tax tracking
1 user plus your accountant
Everything in Simple Start
Bill management and A/P
Time tracking
Multi currency
3 users plus your accountant
Everything in Essentials
Inventory tracking
Project profitability
Class and location tracking
5 users plus your accountant
Everything in Plus
Batch invoicing
Custom user permissions
Workflow automation
25 users plus your accountant

Features

What QuickBooks Online can actually do

The headline features first, then the full list as the vendor states it.

  • Automated bank feeds
  • Bank reconciliation with learned rules
  • Sales tax and GST/HST tracking
  • Custom reporting
  • Invoicing and online payments
  • 1099-NEC contractor tracking
  • Inventory management
  • Project profitability
  • Class and location tracking
  • Multi currency
  • Mileage tracking
  • Receipt capture
  • Budgeting and forecasting
  • Accountant access

Works with the tools you already use

Integrations the vendor lists for QuickBooks Online. Check the fine print for plan limits before you rely on one.

  • Shopify
  • Stripe
  • PayPal
  • Square
  • Gusto
  • HubSpot
  • Bill.com
  • Expensify

Ratings

The rating, broken down

Every score below comes from verified reviews. Nothing is weighted or edited.

3.9 out of 5

287 verified reviews

5 stars115
4 stars92
3 stars37
2 stars25
1 star18
  • Positive 72%
  • Neutral 13%
  • Negative 15%

Ratings by dimension

  • Ease of use3.6
  • Value for money3.5
  • Functionality4.1
  • Customer service3.1
QuickBooks Online average rating by dimension, out of 5
DimensionRating out of 5
Ease of use3.6
Value for money3.5
Functionality4.1
Customer service3.1

Reviewer company size

  • 1 to 10 employees38%
  • 11 to 50 employees34%
  • 51 to 200 employees19%
  • 201 to 500 employees3%
  • 500+ employees6%
Reviewers by company size, from 287 reviews
Company sizeShare of reviewers
1 to 10 employees38 percent, 108 reviews
11 to 50 employees34 percent, 98 reviews
51 to 200 employees19 percent, 55 reviews
201 to 500 employees3 percent, 10 reviews
500+ employees6 percent, 16 reviews

Head to head

Compare with a popular alternative

QuickBooks Online against Xero, side by side. Same verified review data, no weighting.

QuickBooks Online logo

QuickBooks Online

3.9(287)
Xero logo

Xero

4.5(194)
View profile

$38/mo

Starting price

$20/mo

Free version: noFree trial: yes

Pricing options

Free version: noFree trial: yes
3.6 (287)

Ease of use

4.7 (194)
3.5 (287)

Value for money

4.6 (194)
3.1 (287)

Customer service

4.1 (194)
4.1 (287)

Functionality

4.5 (194)

Reviews

What users really think

Kendra Iqbal

Owner, Foundry Road Studios

CanadaHealthcare11 to 50 employees

4.0

Mar 20, 2025

Used 1 to 2 years

It does the job and my bookkeeper is happy

Sales tax across four states was the thing I dreaded and it handles it. Not perfectly, and I still check it, but it tracks what we owe where and the return prep is straightforward now.

Pros

Reporting is deep. Class and location tracking answers questions other tools cannot.

Cons

The interface carries twenty years of features and common tasks sit too many clicks deep.

Ease of use
Value for money
Customer service
Functionality
56 found this helpful

Ines Ellsworth

Accountant, Vertex Machine Works

United StatesFinancial services1 to 10 employees

4.0

Aug 31, 2024

Verified userLinkedIn confirmedUsed 2 or more years

The bank feed alone justifies the cost

We run inventory on the Plus plan and it is accurate enough that we stopped keeping a parallel spreadsheet. That was the whole reason we upgraded and it paid off.

Pros

Bank feeds connect to every institution we use, including our small credit union.

Cons

Support is slow and inconsistent. Three calls can produce three different answers.

Ease of use
Value for money
Customer service
Functionality
53 found this helpful

Lucas Tanaka

HR Manager, Meridian Dental Group

CanadaProfessional services11 to 50 employees

5.0

Mar 31, 2025

Verified userLinkedIn confirmedUsed 1 to 2 years

The bank feed alone justifies the cost

Reporting is the part I underrated. Class tracking lets me see profit by location without exporting anything, and I run the same three reports every Monday in about two minutes.

Pros

Bank feeds connect to every institution we use, including our small credit union.

Cons

The price increases every year at renewal, and the increases are not small.

Ease of use
Value for money
Customer service
Functionality
51 found this helpful

Alternatives

If QuickBooks Online isn't the right fit

Xero logo

Xero

4.5(194)

Clean, modern accounting with unlimited users on every plan

$20/moCompare
FreshBooks logo

FreshBooks

4.3(96)

Invoicing first accounting for people who bill for their time

$21/moCompare
Wave logo

Wave

4.3(143)

Free accounting and invoicing, paid only when money moves

FreeCompare

FAQ

We have the answers

Pricing

How much does QuickBooks Online cost?

QuickBooks Online starts at $38 per month. There is a free trial, so you can test it before you pay. The pricing section above breaks down every plan. Prices are shown in US dollars, which is how the vendor lists for both US and Canadian customers.

Integrations

What does QuickBooks Online integrate with?

QuickBooks Online connects with Shopify, Stripe, PayPal, Square and 4 more. Confirm the specific integration you depend on with a trial account before you commit, since depth varies more than a logo wall suggests.

Local fit

Does QuickBooks Online work for businesses in the US and Canada?

QuickBooks Online serves businesses in both the United States and Canada, and nothing about it is country specific in the way accounting or payroll tools are. Pricing is listed in US dollars, which is the vendor's real list price on both sides of the border.

Reviews

What do users say about QuickBooks Online?

QuickBooks Online holds 3.9 out of 5 across 287 verified reviews, and it scores highest on functionality. The rating is computed from those reviews and cannot be edited by the vendor. Read the full archive to see the pattern behind the number.