HubSpot CRM vs Zoho CRM
Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.
HubSpot CRM
A free CRM core with marketing and sales tools priced on top
Zoho CRM
Serious CRM capability at a fraction of the per seat cost
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Ratings
Every score, at a glance
Verified user ratings across every dimension. HubSpot CRM against Zoho CRM, nothing weighted.
Dimensions won
41HubSpot CRM 4, Zoho CRM 1
HubSpot CRM vs Zoho CRM, across 5 rating dimensions
Widest rating gap
+1.5
HubSpot CRM leads on ease of use
Verified reviews
284
176 for HubSpot CRM, 108 for Zoho CRM
HubSpot CRM176 verified reviews
Zoho CRM108 verified reviews
Ratings by dimension
- HubSpot CRM
- Zoho CRM
Share of verified reviews
Which product reviewers actually write about.
- HubSpot CRM176
- Zoho CRM108
Cost to get started
Cheapest paid plan, shown per month.
At least one of these is quoted rather than published, so compare the ratings above and get a real number from each vendor.
Head to head
Where each one wins
Row by row, with the stronger score highlighted. Straight from verified reviews.
| HubSpot CRM | Zoho CRM | |
|---|---|---|
| Overall rating | 4.4 | 4.1 |
| Reviews | 176 | 108 |
| Ease of use | 4.9 | 3.4 |
| Value for money | 4.1 | 4.7 |
| Customer service | 4.4 | 3.5 |
| Functionality | 4.4 | 4.3 |
| Starting price | Free | $14/user/mo |
| Free trial | Yes | Yes |
| Free version | Yes | Yes |
Features
Feature by feature, checked off
Everything each product ships, side by side. No marketing gloss.
| Feature | HubSpot CRM | Zoho CRM |
|---|---|---|
| Free CRM for unlimited users | ||
| Contact and deal management | ||
| Email tracking and templates | ||
| Meeting scheduling links | ||
| Multiple deal pipelines | ||
| Sales sequences | ||
| Live chat and chatbots | ||
| Marketing and sales on one record | ||
| Quotes and payment links | ||
| Forecasting | ||
| Custom reporting dashboards | ||
| Lead and deal management | ||
| Workflow automation | ||
| Blueprint process enforcement | ||
| Custom modules and fields | ||
| Territory management | ||
| Sales forecasting | ||
| Scoring rules | ||
| Inventory management | ||
| Zia AI assistant | ||
| Full developer API | ||
| Mobile apps |
Pricing
Both price lists, side by side
Every plan from both vendors, side by side, priced in US dollars.
HubSpot CRM plans
Free
The CRM core, at no cost, for unlimited users.
Free
no card required
- Contact and deal management
- Email tracking and templates
- Meeting scheduling
- Live chat
- Basic reporting dashboards
Sales Hub Starter
Removes HubSpot branding and adds real pipeline tooling.
$20/user/mo
per user/month
- Everything in Free
- Multiple deal pipelines
- Sales automation
- Goal tracking
- Payment links
Sales Hub Professional
Adds sequences, forecasting and custom reporting.
$100/user/mo
per user/month
- Everything in Starter
- Sales sequences
- Forecasting
- Custom reporting
- Deal and quote approvals
Get current pricing
These are list prices and vendors adjust them from time to time. Check with HubSpot for the figure you will actually pay.
Zoho CRM plans
Free
Up to 3 users. Enough to run a small pipeline properly.
Free
no card required
- 3 users
- Lead and contact management
- Deal pipeline
- Task management
- Mobile apps
Standard
Billed annually. Scoring rules and basic automation.
$14/user/mo
per user/month
- Scoring rules
- Workflow automation
- Custom dashboards
- Mass email
- Sales forecasting
Professional
Billed annually. Where the product gets genuinely strong.
$23/user/mo
per user/month
- Everything in Standard
- Blueprint process management
- Inventory management
- Email integration
- Validation rules
Enterprise
Billed annually. Custom modules and full API access.
$40/user/mo
per user/month
- Everything in Professional
- Custom modules and buttons
- Territory management
- Zia AI assistant
- Full developer API
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Zoho Corporation for the figure you will actually pay.