Keap vs Zoho CRM
Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.

Zoho CRM
Serious CRM capability at a fraction of the per seat cost
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Ratings
Every score, at a glance
Verified user ratings across every dimension. Keap against Zoho CRM, nothing weighted.
Dimensions won
13Keap 1, Zoho CRM 3
Keap vs Zoho CRM, across 5 rating dimensions
Widest rating gap
+2.1
Zoho CRM leads on value for money
Verified reviews
342
234 for Keap, 108 for Zoho CRM
234 verified reviews
108 verified reviews
Ratings by dimension
- Keap
- Zoho CRM
Share of verified reviews
Which product reviewers actually write about.
- Keap234
- Zoho CRM108
Cost to get started
Cheapest paid plan, shown per month.
Zoho CRM is the cheaper way in. Lower is not automatically better, so weigh it against the ratings above.
Head to head
Where each one wins
Row by row, with the stronger score highlighted. Straight from verified reviews.
| Keap | Zoho CRM | |
|---|---|---|
| Overall rating | 3.5 | 4.1 |
| Reviews | 234 | 108 |
| Ease of use | 2.4 | 3.4 |
| Value for money | 2.6 | 4.7 |
| Customer service | 3.6 | 3.5 |
| Functionality | 4.3 | 4.3 |
| Starting price | $249/mo | $14/user/mo |
| Free trial | Yes | Yes |
| Free version | No | Yes |
Features
Feature by feature, checked off
Everything each product ships, side by side. No marketing gloss.
| Feature | Keap | Zoho CRM |
|---|---|---|
| Visual campaign builder with conditional branching | ||
| Email and SMS marketing in one system | ||
| CRM with tagging that drives automation | ||
| Invoicing and payment collection | ||
| Appointment scheduling | ||
| Landing pages and forms | ||
| Lead scoring | ||
| Sales pipeline management | ||
| E commerce and order forms | ||
| Extensive template library | ||
| Lead and deal management | ||
| Workflow automation | ||
| Blueprint process enforcement | ||
| Custom modules and fields | ||
| Territory management | ||
| Sales forecasting | ||
| Scoring rules | ||
| Inventory management | ||
| Zia AI assistant | ||
| Full developer API | ||
| Mobile apps |
Pricing
Both price lists, side by side
Every plan from both vendors, side by side, priced in US dollars.
Keap plans
Keap
Billed annually, or 299 month to month. Two users and 1,500 contacts included.
$249/mo
per month
- 249 annually, 299 month to month
- 2 user licences included
- 1,500 contacts included
- CRM with automation
- Email and SMS marketing
- Landing pages and forms
- Invoicing and payments
- Appointment scheduling
Additional users
Per extra user beyond the two included.
$39/mo
per month
- 39 dollars per user per month
- Full platform access
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Keap for the figure you will actually pay.
Zoho CRM plans
Free
Up to 3 users. Enough to run a small pipeline properly.
Free
no card required
- 3 users
- Lead and contact management
- Deal pipeline
- Task management
- Mobile apps
Standard
Billed annually. Scoring rules and basic automation.
$14/user/mo
per user/month
- Scoring rules
- Workflow automation
- Custom dashboards
- Mass email
- Sales forecasting
Professional
Billed annually. Where the product gets genuinely strong.
$23/user/mo
per user/month
- Everything in Standard
- Blueprint process management
- Inventory management
- Email integration
- Validation rules
Enterprise
Billed annually. Custom modules and full API access.
$40/user/mo
per user/month
- Everything in Professional
- Custom modules and buttons
- Territory management
- Zia AI assistant
- Full developer API
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Zoho Corporation for the figure you will actually pay.