QuickBooks Online vs Zoho Books
Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.
QuickBooks Online
The default accounting system for small business in North America
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Ratings
Every score, at a glance
Verified user ratings across every dimension. QuickBooks Online against Zoho Books, nothing weighted.
Dimensions won
05QuickBooks Online 0, Zoho Books 5
QuickBooks Online vs Zoho Books, across 5 rating dimensions
Widest rating gap
+1.2
Zoho Books leads on value for money
Verified reviews
535
287 for QuickBooks Online, 248 for Zoho Books
QuickBooks Online287 verified reviews
Zoho Books248 verified reviews
Ratings by dimension
- QuickBooks Online
- Zoho Books
Share of verified reviews
Which product reviewers actually write about.
- QuickBooks Online287
- Zoho Books248
Cost to get started
Cheapest paid plan, shown per month.
Zoho Books is the cheaper way in. Lower is not automatically better, so weigh it against the ratings above.
Head to head
Where each one wins
Row by row, with the stronger score highlighted. Straight from verified reviews.
| QuickBooks Online | Zoho Books | |
|---|---|---|
| Overall rating | 3.9 | 4.2 |
| Reviews | 287 | 248 |
| Ease of use | 3.6 | 4.3 |
| Value for money | 3.5 | 4.7 |
| Customer service | 3.1 | 3.7 |
| Functionality | 4.1 | 4.4 |
| Starting price | $38/mo | $20/mo |
| Free trial | Yes | Yes |
| Free version | No | Yes |
Features
Feature by feature, checked off
Everything each product ships, side by side. No marketing gloss.
| Feature | QuickBooks Online | Zoho Books |
|---|---|---|
| Automated bank feeds | ||
| Bank reconciliation with learned rules | ||
| Invoicing and online payments | ||
| Sales tax and GST/HST tracking | ||
| 1099-NEC contractor tracking | ||
| Inventory management | ||
| Project profitability | ||
| Class and location tracking | ||
| Multi currency | ||
| Mileage tracking | ||
| Receipt capture | ||
| Custom reporting | ||
| Budgeting and forecasting | ||
| Accountant access | ||
| True double entry accounting | ||
| Automated bank feeds and reconciliation rules | ||
| Client portal with online payment | ||
| Recurring invoices and payment reminders | ||
| Inventory tracking on Professional and above | ||
| Multi currency with automatic exchange rates | ||
| Custom workflow automation | ||
| Project time tracking and billing | ||
| Open API on affordable tiers | ||
| Deep integration with the wider Zoho suite |
Pricing
Both price lists, side by side
Every plan from both vendors, side by side, priced in US dollars.
QuickBooks Online plans
Simple Start
One user. Enough for a sole proprietor or a first hire.
$38/mo
per month
- Income and expense tracking
- Invoicing and payments
- Bank feed and reconciliation
- Sales tax tracking
- 1 user plus your accountant
Essentials
Adds bill pay and time tracking. The common starting point.
$75/mo
per month
- Everything in Simple Start
- Bill management and A/P
- Time tracking
- Multi currency
- 3 users plus your accountant
Plus
Inventory and project profitability. Where most growing teams land.
$115/mo
per month
- Everything in Essentials
- Inventory tracking
- Project profitability
- Class and location tracking
- 5 users plus your accountant
Advanced
For businesses that have outgrown Plus but not accounting software.
$275/mo
per month
- Everything in Plus
- Batch invoicing
- Custom user permissions
- Workflow automation
- 25 users plus your accountant
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Intuit for the figure you will actually pay.
Zoho Books plans
Free
For businesses under 50,000 dollars of annual revenue.
Free
no card required
- 1 user plus 1 accountant
- Client portal
- Automatic payment reminders
- Up to 1,000 invoices a year
- Bank feed connections
Standard
3 users. The plan most small businesses actually start on.
$20/mo
per month
- 3 users
- Recurring invoices and expenses
- Bank reconciliation rules
- Project time tracking
- Sales tax tracking
- 15 dollars a month billed annually
Professional
5 users. Adds purchase orders, inventory and multi currency.
$50/mo
per month
- 5 users
- Purchase orders and sales orders
- Inventory tracking
- Multi currency handling
- Custom workflow rules
- Vendor portal
Premium
10 users. Custom domain, budgeting and deeper automation.
$70/mo
per month
- 10 users
- Custom domain and branding
- Budgeting
- Custom buttons and functions
- Twenty five custom modules
- Validation rules
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Zoho for the figure you will actually pay.