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Zoho Books vs QuickBooks Online

Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.

Zoho Books logo

Zoho Books

Serious accounting at a price that reads like a typo

4.2(248)
Visit Zoho website
QuickBooks Online logo

QuickBooks Online

The default accounting system for small business in North America

3.9(287)
Visit Intuit website

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Ratings

Every score, at a glance

Verified user ratings across every dimension. Zoho Books against QuickBooks Online, nothing weighted.

Dimensions won

50Zoho Books 5, QuickBooks Online 0

Zoho Books vs QuickBooks Online, across 5 rating dimensions

Widest rating gap

+1.2

Zoho Books leads on value for money

Verified reviews

535

248 for Zoho Books, 287 for QuickBooks Online

Zoho Books logoZoho Books
4.2 out of 5

248 verified reviews

QuickBooks Online logoQuickBooks Online
3.9 out of 5

287 verified reviews

Ratings by dimension

  • Zoho Books
  • QuickBooks Online
Overall
4.2
3.9
Ease of use
4.3
3.6
Value for money
4.7
3.5
Customer service
3.7
3.1
Functionality
4.4
4.1

Share of verified reviews

Which product reviewers actually write about.

535verified reviews
  • Zoho Books248
  • QuickBooks Online287

Cost to get started

Cheapest paid plan, shown per month.

Zoho Books$20/mo
QuickBooks Online$38/mo

Zoho Books is the cheaper way in. Lower is not automatically better, so weigh it against the ratings above.

Head to head

Where each one wins

Row by row, with the stronger score highlighted. Straight from verified reviews.

Zoho Books against QuickBooks Online, row by row
Zoho BooksQuickBooks Online
Overall rating4.23.9
Reviews248287
Ease of use4.33.6
Value for money4.73.5
Customer service3.73.1
Functionality4.44.1
Starting price$20/mo$38/mo
Free trialYesYes
Free versionYesNo

Features

Feature by feature, checked off

Everything each product ships, side by side. No marketing gloss.

Features Zoho Books and QuickBooks Online each ship
FeatureZoho BooksQuickBooks Online
True double entry accounting
Automated bank feeds and reconciliation rules
Client portal with online payment
Recurring invoices and payment reminders
Inventory tracking on Professional and above
Multi currency with automatic exchange rates
Custom workflow automation
Project time tracking and billing
Open API on affordable tiers
Deep integration with the wider Zoho suite
Automated bank feeds
Bank reconciliation with learned rules
Invoicing and online payments
Sales tax and GST/HST tracking
1099-NEC contractor tracking
Inventory management
Project profitability
Class and location tracking
Multi currency
Mileage tracking
Receipt capture
Custom reporting
Budgeting and forecasting
Accountant access

Pricing

Both price lists, side by side

Every plan from both vendors, side by side, priced in US dollars.

Zoho Books plans

Free

For businesses under 50,000 dollars of annual revenue.

Free

no card required

Start free trial
  • 1 user plus 1 accountant
  • Client portal
  • Automatic payment reminders
  • Up to 1,000 invoices a year
  • Bank feed connections

Standard

3 users. The plan most small businesses actually start on.

$20/mo

per month

Start free trial
  • 3 users
  • Recurring invoices and expenses
  • Bank reconciliation rules
  • Project time tracking
  • Sales tax tracking
  • 15 dollars a month billed annually

Professional

5 users. Adds purchase orders, inventory and multi currency.

$50/mo

per month

Start free trial
  • 5 users
  • Purchase orders and sales orders
  • Inventory tracking
  • Multi currency handling
  • Custom workflow rules
  • Vendor portal

Premium

10 users. Custom domain, budgeting and deeper automation.

$70/mo

per month

Start free trial
  • 10 users
  • Custom domain and branding
  • Budgeting
  • Custom buttons and functions
  • Twenty five custom modules
  • Validation rules
Straight from the vendor

Get current pricing

These are list prices and vendors adjust them from time to time. Check with Zoho for the figure you will actually pay.

Visit Zoho

QuickBooks Online plans

Simple Start

One user. Enough for a sole proprietor or a first hire.

$38/mo

per month

Start free trial
  • Income and expense tracking
  • Invoicing and payments
  • Bank feed and reconciliation
  • Sales tax tracking
  • 1 user plus your accountant

Essentials

Adds bill pay and time tracking. The common starting point.

$75/mo

per month

Start free trial
  • Everything in Simple Start
  • Bill management and A/P
  • Time tracking
  • Multi currency
  • 3 users plus your accountant

Plus

Inventory and project profitability. Where most growing teams land.

$115/mo

per month

Start free trial
  • Everything in Essentials
  • Inventory tracking
  • Project profitability
  • Class and location tracking
  • 5 users plus your accountant

Advanced

For businesses that have outgrown Plus but not accounting software.

$275/mo

per month

Start free trial
  • Everything in Plus
  • Batch invoicing
  • Custom user permissions
  • Workflow automation
  • 25 users plus your accountant
Straight from the vendor

Get current pricing

These are list prices and vendors adjust them from time to time. Check with Intuit for the figure you will actually pay.

Visit Intuit