HubSpot CRM vs Salesforce Sales Cloud
Verified ratings, feature by feature comparison and real pricing. Everything a North American business needs to pick between these two.
HubSpot CRM
A free CRM core with marketing and sales tools priced on top
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Ratings
Every score, at a glance
Verified user ratings across every dimension. HubSpot CRM against Salesforce Sales Cloud, nothing weighted.
Dimensions won
41HubSpot CRM 4, Salesforce Sales Cloud 1
HubSpot CRM vs Salesforce Sales Cloud, across 5 rating dimensions
Widest rating gap
+1.9
HubSpot CRM leads on ease of use
Verified reviews
407
176 for HubSpot CRM, 231 for Salesforce Sales Cloud
HubSpot CRM176 verified reviews
Salesforce Sales Cloud231 verified reviews
Ratings by dimension
- HubSpot CRM
- Salesforce Sales Cloud
Share of verified reviews
Which product reviewers actually write about.
- HubSpot CRM176
- Salesforce Sales Cloud231
Cost to get started
Cheapest paid plan, shown per month.
At least one of these is quoted rather than published, so compare the ratings above and get a real number from each vendor.
Head to head
Where each one wins
Row by row, with the stronger score highlighted. Straight from verified reviews.
| HubSpot CRM | Salesforce Sales Cloud | |
|---|---|---|
| Overall rating | 4.4 | 4.1 |
| Reviews | 176 | 231 |
| Ease of use | 4.9 | 3.0 |
| Value for money | 4.1 | 3.1 |
| Customer service | 4.4 | 3.8 |
| Functionality | 4.4 | 4.6 |
| Starting price | Free | $25/user/mo |
| Free trial | Yes | Yes |
| Free version | Yes | No |
Features
Feature by feature, checked off
Everything each product ships, side by side. No marketing gloss.
| Feature | HubSpot CRM | Salesforce Sales Cloud |
|---|---|---|
| Free CRM for unlimited users | ||
| Contact and deal management | ||
| Email tracking and templates | ||
| Meeting scheduling links | ||
| Multiple deal pipelines | ||
| Sales sequences | ||
| Live chat and chatbots | ||
| Marketing and sales on one record | ||
| Quotes and payment links | ||
| Forecasting | ||
| Custom reporting dashboards | ||
| Lead and opportunity management | ||
| Unlimited custom objects and fields | ||
| Sales forecasting | ||
| Territory management | ||
| Approval and validation rules | ||
| Workflow automation | ||
| Quote and contract management | ||
| Advanced reports and dashboards | ||
| AppExchange marketplace | ||
| Full API access | ||
| Sandbox environments | ||
| Einstein predictive scoring |
Pricing
Both price lists, side by side
Every plan from both vendors, side by side, priced in US dollars.
HubSpot CRM plans
Free
The CRM core, at no cost, for unlimited users.
Free
no card required
- Contact and deal management
- Email tracking and templates
- Meeting scheduling
- Live chat
- Basic reporting dashboards
Sales Hub Starter
Removes HubSpot branding and adds real pipeline tooling.
$20/user/mo
per user/month
- Everything in Free
- Multiple deal pipelines
- Sales automation
- Goal tracking
- Payment links
Sales Hub Professional
Adds sequences, forecasting and custom reporting.
$100/user/mo
per user/month
- Everything in Starter
- Sales sequences
- Forecasting
- Custom reporting
- Deal and quote approvals
Get current pricing
These are list prices and vendors adjust them from time to time. Check with HubSpot for the figure you will actually pay.
Salesforce Sales Cloud plans
Starter Suite
Billed annually. Simplified setup for small teams.
$25/user/mo
per user/month
- Account, contact and lead management
- Opportunity tracking
- Email integration
- Basic reports and dashboards
- Guided setup
Pro Suite
Billed annually. Adds customization and forecasting.
$100/user/mo
per user/month
- Everything in Starter Suite
- Customizable reports
- Sales forecasting
- Quotes and contracts
- Workflow automation
Enterprise
Billed annually. The tier most companies actually need.
$165/user/mo
per user/month
- Everything in Pro Suite
- Advanced pipeline management
- Territory management
- Approval workflows
- API access
Unlimited
Billed annually. Adds premium support and sandboxes.
$330/user/mo
per user/month
- Everything in Enterprise
- Premier support included
- Full sandbox environments
- Predictive AI
- Unlimited custom objects
Get current pricing
These are list prices and vendors adjust them from time to time. Check with Salesforce for the figure you will actually pay.
Verdict
Our verdict
Name the person who will own your CRM. If you cannot, buy HubSpot: reps adopt it without being told to, and the free tier means you can be wrong cheaply. If you can name an administrator and your sales process has genuine complexity, Salesforce will model it and HubSpot will eventually hit a wall. The most expensive outcome in this category is a small team buying Salesforce because a consultant said so, and we have the reviews to prove it.
Written from the reviews on both products. No vendor saw this before publication.