HubSpot CRM

Featured

A free CRM core with marketing and sales tools priced on top

Starting price: Free
Vendor: HubSpot
Founded: 2006
Available in: United StatesCanada
Languages: English, French, Spanish
Support: PhoneEmailLive chatKnowledge baseCommunity forum

Free trialFree version

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Overview

What is HubSpot CRM?

HubSpot solved the problem that kills most CRM rollouts: reps not using it. The interface is clear enough that a sales team adopts it without a mandate, and the free tier is genuinely usable rather than a demo.

What it does well

Email tracking, meeting scheduling and pipeline management work out of the box with no configuration. Marketing and sales share one contact record, so a rep can see every email, page view and form submission before a call. For a team without a dedicated administrator, this is the practical choice.

The reporting is good enough for most businesses and requires no query building.

Where the cost is

The free CRM is real, and so is the escalator. Marketing Hub prices on marketing contacts, and crossing a tier increases the bill significantly and automatically. Several reviews here describe a bill doubling after a list import that nobody thought about. Understand the contact tiers before you commit, and clean your lists.

Where it frustrates people

Deep customization hits a wall that Salesforce does not have. Annual contracts with up front commitment are standard on paid tiers, and discounts on year one reprice hard at renewal. Onboarding fees on the higher hubs are mandatory and run into the thousands.

Pricing

HubSpot CRM plans, priced in US dollars

What teams actually pay each month. Every plan is listed below, and the feature table shows exactly where they differ.

Free

The CRM core, at no cost, for unlimited users.

Free

no card required

Start free trial

Contact and deal management
Email tracking and templates
Meeting scheduling
Live chat
Basic reporting dashboards

Sales Hub Starter

Removes HubSpot branding and adds real pipeline tooling.

$20/user/mo

per user/month

Start free trial

Everything in Free
Multiple deal pipelines
Sales automation
Goal tracking
Payment links

Sales Hub Professional

Adds sequences, forecasting and custom reporting.

$100/user/mo

per user/month

Start free trial

Everything in Starter
Sales sequences
Forecasting
Custom reporting
Deal and quote approvals

Straight from the vendor

Get current pricing

These are list prices and vendors adjust them from time to time. Check with HubSpot for the figure you will actually pay.

Visit HubSpot

Feature comparison across 3 plans
Plan features	FreeFree	Sales Hub Starter$20/user/mo	Sales Hub Professional$100/user/mo
Contact and deal management
Email tracking and templates
Meeting scheduling
Live chat
Basic reporting dashboards
Everything in Free
Multiple deal pipelines
Sales automation
Goal tracking
Payment links
Everything in Starter
Sales sequences
Forecasting
Custom reporting
Deal and quote approvals

Features

What HubSpot CRM can actually do

The headline features first, then the full list as the vendor states it.

Free CRM for unlimited users
Email tracking and templates
Marketing and sales on one record
Meeting scheduling links

Contact and deal management
Multiple deal pipelines
Sales sequences
Live chat and chatbots
Quotes and payment links
Forecasting
Custom reporting dashboards

Works with the tools you already use

Integrations the vendor lists for HubSpot CRM. Check the fine print for plan limits before you rely on one.

QuickBooks Online
Xero
Salesforce
Slack
Gmail
Zoom
Stripe

Ratings

The rating, broken down

Every score below comes from verified reviews. Nothing is weighted or edited.

4.4

176 verified reviews

5 stars91

4 stars70

3 stars7

2 stars7

1 star1

Positive 91%
Neutral 4%
Negative 5%

Ratings by dimension

Ease of use4.9
Value for money4.1
Functionality4.4
Customer service4.4

HubSpot CRM average rating by dimension, out of 5
Dimension	Rating out of 5
Ease of use	4.9
Value for money	4.1
Functionality	4.4
Customer service	4.4

Reviewer company size

1 to 10 employees38%
11 to 50 employees36%
51 to 200 employees14%
201 to 500 employees6%
500+ employees6%

Reviewers by company size, from 176 reviews
Company size	Share of reviewers
1 to 10 employees	38 percent, 67 reviews
11 to 50 employees	36 percent, 64 reviews
51 to 200 employees	14 percent, 24 reviews
201 to 500 employees	6 percent, 11 reviews
500+ employees	6 percent, 10 reviews

Head to head

Compare with a popular alternative

HubSpot CRM against Salesforce Sales Cloud, side by side. Same verified review data, no weighting.

HubSpot CRM

4.4(176)

Salesforce Sales Cloud

4.1(231)

View profile

Free plan

Starting price

$25/user/mo

Free versionFree trial

Pricing options

Free versionFree trial

4.9 (176)

Ease of use

3.0 (231)

4.1 (176)

Value for money

3.1 (231)

4.4 (176)

Customer service

3.8 (231)

4.4 (176)

Functionality

4.6 (231)

See the full comparison

Reviews

What users really think

Wendy Lockhart

People Operations Lead, Redbrick Property Group

United StatesAccounting201 to 500 employees

5.0

Aug 23, 2024

LinkedIn confirmedUsed 1 to 2 years

The free tier is real

We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.

Pros

Email tracking, templates and meeting links work with no configuration.

Cons

Onboarding fees on the higher hubs run into the thousands and are not optional.

Ease of use
Value for money
Customer service
Functionality

59 found this helpful

Adrian Dubois

People Operations Lead, Summit Physio

United StatesEcommerce11 to 50 employees

2.0

Dec 15, 2025

LinkedIn confirmedUsed 6 to 12 months

Our bill doubled after a list import

Imported a conference list of about 4,000 contacts without thinking about it and crossed a marketing contact tier. The bill roughly doubled, automatically, with no confirmation step. The mechanic is documented, it is just not in front of you at the moment you do the thing that triggers it. Clean your lists and check the tier first.

Pros

Adoption is the easiest in this category. Reps use it without being made to.

Cons

Onboarding fees on the higher hubs run into the thousands and are not optional.

Ease of use
Value for money
Customer service
Functionality

58 found this helpful

Giselle Tran

Founder, Harborline Supply

United StatesLegal51 to 200 employees

4.0

Jul 6, 2025

Verified userUsed 6 to 12 months

Marketing and sales finally see the same record

A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.

Pros

The free CRM is genuinely usable for unlimited users, not a limited trial.

Cons

Deep customization hits a ceiling that Salesforce does not have.

Ease of use
Value for money
Customer service
Functionality

54 found this helpful

All 176 reviews Write a review

Alternatives

If HubSpot CRM isn't the right fit

Salesforce Sales Cloud

4.1(231)

The CRM everything else is measured against

$25/moCompare

Pipedrive

4.4(74)

A pipeline, and the discipline to work it

$24/moCompare

Zoho CRM

4.1(108)

Serious CRM capability at a fraction of the per seat cost

$14/moCompare

See all alternatives

FAQ

We have the answers

Pricing

Is HubSpot CRM really free?

HubSpot CRM has a genuinely free tier, not a trial that expires. Paid plans add more, and there is a free trial on those too. Read the review above for where the free tier stops being enough.

Integrations

What does HubSpot CRM integrate with?

HubSpot CRM connects with QuickBooks Online, Xero, Salesforce, Slack and 3 more. Confirm the specific integration you depend on with a trial account before you commit, since depth varies more than a logo wall suggests.

Local fit

Does HubSpot CRM work for businesses in the US and Canada?

HubSpot CRM serves businesses in both the United States and Canada, and nothing about it is country specific in the way accounting or payroll tools are. Pricing is listed in US dollars, which is the vendor's real list price on both sides of the border.

Reviews

What do users say about HubSpot CRM?

HubSpot CRM holds 4.4 out of 5 across 176 verified reviews, and it scores highest on ease of use. The rating is computed from those reviews and cannot be edited by the vendor. Read the full archive to see the pattern behind the number.