We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
59 found this helpful
Adrian Dubois
People Operations Lead, Summit Physio
United States·Ecommerce·11 to 50 employees
2.0
Dec 15, 2025
LinkedIn confirmedUsed 6 to 12 months
Our bill doubled after a list import
Imported a conference list of about 4,000 contacts without thinking about it and crossed a marketing contact tier. The bill roughly doubled, automatically, with no confirmation step. The mechanic is documented, it is just not in front of you at the moment you do the thing that triggers it. Clean your lists and check the tier first.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
58 found this helpful
Giselle Tran
Founder, Harborline Supply
United States·Legal·51 to 200 employees
4.0
Jul 6, 2025
Verified userUsed 6 to 12 months
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
54 found this helpful
Christopher Xu
Chief of Staff, Prairie Rose Bakery
United States·Construction·1 to 10 employees
5.0
Apr 6, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
51 found this helpful
Felicia Laroche
Head of Operations, Prairie Rose Bakery
Canada·Hospitality·500+ employees
2.0
Nov 3, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Renewal repriced hard
Year one had a discount we did not fully register. Renewal came in at close to double, which is technically what we agreed and still felt like a trap. Read the renewal rate, not the first year rate.
Pros
Marketing and sales share one contact record with full activity history.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
51 found this helpful
Sofia Hammond
Practice Manager, Bluewater Consulting
Other·Manufacturing·11 to 50 employees
5.0
Jul 13, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
51 found this helpful
Yusuf Donnelly
Bookkeeper, Meridian Dental Group
United States·Construction·1 to 10 employees
4.0
Sep 23, 2024
LinkedIn confirmedUsed less than 6 months
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
51 found this helpful
Kirsten Ellsworth
Practice Manager, Trailhead Bicycles
United States·Manufacturing·201 to 500 employees
4.0
Jul 15, 2024
LinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
51 found this helpful
Ronan Isozaki
Bookkeeper, Hillcrest Family Clinic
United States·Manufacturing·1 to 10 employees
5.0
Sep 28, 2024
Verified userUsed 2 or more years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
50 found this helpful
Trisha Sandoval
Operations Manager, Silverbirch Accounting
United States·Financial services·11 to 50 employees
5.0
Sep 14, 2025
Verified userUsed 2 or more years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
49 found this helpful
Hannah Raghavan
Project Manager, Vertex Machine Works
United States·Healthcare·11 to 50 employees
5.0
Apr 26, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
45 found this helpful
Otis Tremblay
People Operations Lead, Meridian Dental Group
United States·Professional services·51 to 200 employees
5.0
Oct 27, 2024
Verified userUsed 6 to 12 months
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
44 found this helpful
Keith Ferrari
Accountant, Kestrel Analytics
United States·Construction·1 to 10 employees
5.0
May 28, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
42 found this helpful
Patrick Silva
Head of Operations, Falcon Ridge Landscaping
United States·Legal·51 to 200 employees
5.0
Jul 24, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
41 found this helpful
Portia Moreau
Head of Operations, Hillcrest Family Clinic
United States·Software·51 to 200 employees
5.0
Apr 8, 2025
Used less than 6 months
The free tier is real
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
39 found this helpful
Mabel Lundgren
Operations Manager, Granite Peak Roofing
Canada·Professional services·11 to 50 employees
5.0
Oct 1, 2025
LinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
38 found this helpful
Esther Petrov
Head of Operations, Northgate Logistics
Canada·Hospitality·11 to 50 employees
5.0
May 18, 2025
LinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
38 found this helpful
Brendan Ojeda
General Manager, Tidewater Marine Services
Other·Ecommerce·1 to 10 employees
5.0
Jul 4, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
37 found this helpful
Franklin Gallardo
VP of Sales, Blackstone Contracting
United States·Transport and logistics·11 to 50 employees
4.0
Oct 12, 2025
Verified userUsed less than 6 months
Adopted in a week with no mandate
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
36 found this helpful
Joelle Stavros
VP of Sales, Beacon Legal Partners
United States·Marketing·500+ employees
4.0
May 19, 2026
Verified userLinkedIn confirmedUsed less than 6 months
Adopted in a week with no mandate
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
United States
Canada