Verified userLinkedIn confirmedUsed 6 to 12 months
Structured, and a bit joyless
Free is genuinely good up to ten people. Then Starter is a real jump, and the features you probably want, portfolios and goals, are on Advanced, another jump again. Map your needs to tiers before you plan the budget.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Amelia Norton
Owner, Prairie Rose Bakery
United States·Nonprofit·1 to 10 employees
5.0
Feb 17, 2026
Verified userUsed less than 6 months
It scaled past fifty people without breaking
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
The interface is austere and some teams find it cold.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Xander Kessler
Chief of Staff, Tidewater Marine Services
United States·Education·201 to 500 employees
5.0
Feb 11, 2026
Verified userUsed less than 6 months
One owner, one due date, no ambiguity
Intake used to be email and a spreadsheet. Now it is a form that routes automatically with rules. That removed an entire coordination job from my week.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
The interface is austere and some teams find it cold.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Meredith Montoya
Office Manager, Coastline Outfitters
United States·Education·1 to 10 employees
5.0
Feb 6, 2026
Verified userUsed less than 6 months
Forms and rules automated our intake
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
Workload management shows who is actually overcommitted.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Beatriz Ivanov
VP of Sales, Clearview Windows
United States·Real estate·1 to 10 employees
5.0
Jan 15, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
Forms and rules automated our intake
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Heather Haddad
Accountant, Redbrick Property Group
Canada·Healthcare·1 to 10 employees
5.0
Jan 12, 2026
LinkedIn confirmedUsed 6 to 12 months
Portfolios connect the work to the goals
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Malcolm Ortiz
Managing Partner, Northern Star Staffing
Other·Hospitality·11 to 50 employees
5.0
Dec 14, 2025
Used less than 6 months
Forms and rules automated our intake
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Emilio Whitfield
VP of Sales, Northgate Logistics
United States·Legal·1 to 10 employees
5.0
Nov 7, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Forms and rules automated our intake
Intake used to be email and a spreadsheet. Now it is a form that routes automatically with rules. That removed an entire coordination job from my week.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
Custom fields are limited compared with a fully flexible board tool.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Patrick Doyle
Operations Manager, Sandbar Hospitality
United States·Construction·11 to 50 employees
1.0
Oct 27, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The notification volume made people mute it
We are an agency and we bill hours. Asana has no native time tracking, so we pay for a second tool and reconcile between them. For a product at this price that is a strange hole and it nearly disqualified it.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Meredith Villareal
Sales Director, Redbrick Property Group
United States·Software·1 to 10 employees
4.0
Oct 7, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
One owner, one due date, no ambiguity
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Ronan Winters
Office Manager, Tidewater Marine Services
United States·Retail·11 to 50 employees
5.0
Sep 12, 2025
LinkedIn confirmedUsed less than 6 months
One owner, one due date, no ambiguity
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
The free tier is usable for up to 10 teammates.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Jorge Jimenez
Operations Manager, Harborline Supply
United States·Legal·51 to 200 employees
4.0
Sep 1, 2025
Used less than 6 months
One owner, one due date, no ambiguity
Every task has exactly one owner. That sounds small and it ended about half the arguments we used to have about who was doing what.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Kendra Tran
Head of Operations, Aurora Print House
United States·Financial services·11 to 50 employees
5.0
Jul 24, 2025
Verified userLinkedIn confirmedUsed 2 or more years
It scaled past fifty people without breaking
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Tanya Ferrari
Founder, Vertex Machine Works
United States·Healthcare·1 to 10 employees
5.0
Mar 26, 2025
Verified userLinkedIn confirmedUsed 2 or more years
It scaled past fifty people without breaking
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Miguel Tillman
Finance Manager, Summit Physio
United States·Software·11 to 50 employees
3.0
Dec 10, 2024
Verified userUsed less than 6 months
Structured, and a bit joyless
It is more austere than monday and some of the team read that as cold. It is well designed and nobody would call it fun. That is a fair trade for us, but the reaction is real.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Fiona Forsythe
VP of Sales, Silverbirch Accounting
United States·Marketing·500+ employees
5.0
Nov 8, 2024
Verified userUsed 2 or more years
Portfolios connect the work to the goals
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
The interface is austere and some teams find it cold.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Kevin Ugwu
Office Manager, Ironwood Fabrication
United States·Real estate·11 to 50 employees
4.0
Oct 11, 2024
Used 6 to 12 months
Forms and rules automated our intake
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
The free tier is usable for up to 10 teammates.
Cons
Timeline, custom fields and rules all require a paid plan.
United States
Canada