As a CRM it is fine rather than impressive. The pipeline is basic next to Pipedrive and the reporting is ordinary. You are buying the automation engine and getting a CRM attached.
Pros
Replaces several separate subscriptions
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
Response from the vendorJun 30, 2025
Thank you for the honest feedback. Contact tier changes should never be a surprise and we have shared this with the team that owns that experience. Our support team can help you review your contact settings.
22 found this helpful
Andre Ivanov
Chief of Staff, Foundry Road Studios
United States·Healthcare·1 to 10 employees
4.0
Jun 3, 2025
Verified userUsed 6 to 12 months
It replaced five separate subscriptions
Because invoicing and payments are in the same system, automation can trigger on whether someone actually paid rather than just whether they clicked. Chasing an unpaid invoice automatically, with escalating messages, is not something a marketing tool can do.
Pros
Automation can trigger on payment, not just engagement
Cons
Contact tier pricing steps up without a confirmation prompt
Ease of use
Value for money
Customer service
Functionality
22 found this helpful
Gregory Tillman
Chief of Staff, Kestrel Analytics
United States·Accounting·1 to 10 employees
4.0
Mar 31, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Nothing else we tried could branch like this
Because invoicing and payments are in the same system, automation can trigger on whether someone actually paid rather than just whether they clicked. Chasing an unpaid invoice automatically, with escalating messages, is not something a marketing tool can do.
Pros
Campaign builder with deep conditional branching
Cons
Two hundred and forty nine a month is steep for a small business
Ease of use
Value for money
Customer service
Functionality
22 found this helpful
Rachel Contreras
People Operations Lead, Copper Mountain Brewing
United States·Construction·201 to 500 employees
3.0
May 4, 2026
Verified userUsed 6 to 12 months
Great automation, ordinary CRM
This is not a product you buy and use. Somebody has to own it, learn it properly and build the flows. We gave it to one person for a month and it worked. Businesses that spread it across four part time people are the ones you see complaining.
Pros
Campaign builder with deep conditional branching
Cons
Two hundred and forty nine a month is steep for a small business
Ease of use
Value for money
Customer service
Functionality
Response from the vendorMay 6, 2026
Thank you for the honest feedback. Contact tier changes should never be a surprise and we have shared this with the team that owns that experience. Our support team can help you review your contact settings.
21 found this helpful
Olivia Rowan
Bookkeeper, Coastline Outfitters
United States·Professional services·11 to 50 employees
4.0
Apr 11, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
One campaign has run for four years unattended
We were paying for a CRM, an email tool, a scheduler, a landing page builder and an invoicing product. Keap does all five. It is expensive and it is less expensive than what it replaced, and there is one system holding the customer rather than five that disagreed.
Pros
Tagging model that drives the whole platform once learned
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Selena Lin
People Operations Lead, Cedar & Vine Interiors
Canada·Legal·11 to 50 employees
4.0
Jul 27, 2025
Verified userUsed 6 to 12 months
Nothing else we tried could branch like this
Because invoicing and payments are in the same system, automation can trigger on whether someone actually paid rather than just whether they clicked. Chasing an unpaid invoice automatically, with escalating messages, is not something a marketing tool can do.
Pros
Tagging model that drives the whole platform once learned
Cons
Mandatory onboarding fee of around five hundred dollars
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Freya Nakamura
Chief of Staff, Meridian Dental Group
United States·Nonprofit·11 to 50 employees
5.0
Jul 15, 2025
Verified userUsed 1 to 2 years
It replaced five separate subscriptions
We were paying for a CRM, an email tool, a scheduler, a landing page builder and an invoicing product. Keap does all five. It is expensive and it is less expensive than what it replaced, and there is one system holding the customer rather than five that disagreed.
Pros
Replaces several separate subscriptions
Cons
Two hundred and forty nine a month is steep for a small business
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Caleb Grant
Operations Manager, Cedar & Vine Interiors
United States·Real estate·11 to 50 employees
3.0
May 1, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Onboarding is mandatory and priced
Onboarding is compulsory and costs around five hundred dollars, so month one lands near eight hundred. It was useful and I would have liked it presented as part of the price rather than discovered at checkout.
Pros
Automation can trigger on payment, not just engagement
Cons
The CRM itself is ordinary next to dedicated tools
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Cormac Salazar
Practice Manager, Cedar & Vine Interiors
United States·Manufacturing·51 to 200 employees
4.0
Dec 16, 2024
Verified userUsed 2 or more years
One campaign has run for four years unattended
We were paying for a CRM, an email tool, a scheduler, a landing page builder and an invoicing product. Keap does all five. It is expensive and it is less expensive than what it replaced, and there is one system holding the customer rather than five that disagreed.
Pros
Flows keep running for years without maintenance
Cons
Contact tier pricing steps up without a confirmation prompt
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Selena Moreau
Chief of Staff, Silverbirch Accounting
United States·Legal·51 to 200 employees
4.0
Oct 19, 2025
Verified userUsed 1 to 2 years
One campaign has run for four years unattended
We evaluated three cheaper tools and none could express conditional branching with this depth. If your process genuinely has if this then that logic several layers deep, the alternatives fall over and this does not.
Pros
Flows keep running for years without maintenance
Cons
Two hundred and forty nine a month is steep for a small business
Ease of use
Value for money
Customer service
Functionality
20 found this helpful
Imani Mensah
Controller, Bluewater Consulting
United States·Transport and logistics·11 to 50 employees
4.0
Oct 4, 2025
Verified userUsed 1 to 2 years
Nothing else we tried could branch like this
Our service business runs on it end to end. Enquiry comes in through a form, gets scored and routed, nurtured if not ready, booked if ready, invoiced on completion. Two people run what used to take four.
Pros
Automation can trigger on payment, not just engagement
Cons
Contact tier pricing steps up without a confirmation prompt
Ease of use
Value for money
Customer service
Functionality
20 found this helpful
Tanya Tillman
VP of Sales, Bluewater Consulting
United States·Ecommerce·11 to 50 employees
1.0
Dec 26, 2025
Used 1 to 2 years
The contact tiers caught us out
For what it costs, the reporting is poor. Attribution is hard to get at, and answering which campaign produced revenue took exporting to a spreadsheet. That is a strange gap in a product built around marketing automation.
Pros
Replaces several separate subscriptions
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Dominic Wesley
Project Manager, Silverbirch Accounting
United States·Construction·51 to 200 employees
4.0
Dec 9, 2025
Verified userLinkedIn confirmedUsed 2 or more years
Tagging drives everything and that is the trick
We evaluated three cheaper tools and none could express conditional branching with this depth. If your process genuinely has if this then that logic several layers deep, the alternatives fall over and this does not.
Pros
Campaign builder with deep conditional branching
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Rashid Sharma
Founder, Blackstone Contracting
United States·Ecommerce·51 to 200 employees
4.0
Nov 9, 2025
LinkedIn confirmedUsed 6 to 12 months
Tagging drives everything and that is the trick
Our service business runs on it end to end. Enquiry comes in through a form, gets scored and routed, nurtured if not ready, booked if ready, invoiced on completion. Two people run what used to take four.
Pros
Tagging model that drives the whole platform once learned
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Franklin Nowak
Managing Partner, Tidewater Marine Services
Canada·Healthcare·11 to 50 employees
4.0
Jul 22, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The automation follows the money too
Because invoicing and payments are in the same system, automation can trigger on whether someone actually paid rather than just whether they clicked. Chasing an unpaid invoice automatically, with escalating messages, is not something a marketing tool can do.
Pros
Tagging model that drives the whole platform once learned
Cons
Reporting and attribution are weak for the price
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Amelia Broadbent
Head of Operations, Willow & Ash Salons
Canada·Accounting·11 to 50 employees
5.0
Mar 19, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Nothing else we tried could branch like this
Our service business runs on it end to end. Enquiry comes in through a form, gets scored and routed, nurtured if not ready, booked if ready, invoiced on completion. Two people run what used to take four.
Pros
CRM, email, SMS, scheduling and invoicing in one system
Cons
Mandatory onboarding fee of around five hundred dollars
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Simon Goodwin
Studio Director, Maplewood Childcare
United States·Healthcare·1 to 10 employees
2.0
Dec 12, 2024
Verified userLinkedIn confirmedUsed less than 6 months
We spent three months and never got it live
For what it costs, the reporting is poor. Attribution is hard to get at, and answering which campaign produced revenue took exporting to a spreadsheet. That is a strange gap in a product built around marketing automation.
Pros
CRM, email, SMS, scheduling and invoicing in one system
Cons
Mandatory onboarding fee of around five hundred dollars
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Bruno Nakamura
Office Manager, Copper Mountain Brewing
United States·Transport and logistics·201 to 500 employees
4.0
Oct 9, 2024
Verified userLinkedIn confirmedUsed 2 or more years
One campaign has run for four years unattended
We evaluated three cheaper tools and none could express conditional branching with this depth. If your process genuinely has if this then that logic several layers deep, the alternatives fall over and this does not.
Pros
Tagging model that drives the whole platform once learned
Cons
Mandatory onboarding fee of around five hundred dollars
Ease of use
Value for money
Customer service
Functionality
19 found this helpful
Yusuf Bergstrom
Head of Operations, Meridian Dental Group
United States·Education·1 to 10 employees
5.0
Apr 29, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
The automation follows the money too
I built a campaign in 2022 that tags an enquiry, sends a five email sequence, books a consultation, invoices after the job and asks for a review a week later. It has run ever since without me touching it. That flow is worth more than the subscription and it is why I tolerate everything else.
Pros
Automation can trigger on payment, not just engagement
Cons
The CRM itself is ordinary next to dedicated tools
Ease of use
Value for money
Customer service
Functionality
18 found this helpful
Farida Ponce
Director of Finance, Ironwood Fabrication
United States·Accounting·201 to 500 employees
4.0
Jan 8, 2026
Verified userUsed 6 to 12 months
One campaign has run for four years unattended
We were paying for a CRM, an email tool, a scheduler, a landing page builder and an invoicing product. Keap does all five. It is expensive and it is less expensive than what it replaced, and there is one system holding the customer rather than five that disagreed.
Pros
Campaign builder with deep conditional branching
Cons
Contact tier pricing steps up without a confirmation prompt
Canada
United States