Free until we hit fifty thousand, then twenty dollars
We ran the free plan for the whole first year because we were under the revenue threshold. Not a trial, not a countdown, just free until the business was big enough to pay. When we crossed it the paid plan was twenty dollars. That is a very different experience from being pushed off a cliff at day thirty.
Pros
The feature to price ratio is not close to anything else here
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
29 found this helpful
Iris Okonkwo
HR Manager, Northgate Logistics
United States·Accounting·51 to 200 employees
5.0
May 27, 2026
LinkedIn confirmedUsed less than 6 months
Free until we hit fifty thousand, then twenty dollars
Purchase orders, sales orders and inventory arrived on Professional and covered everything we needed when we started carrying stock. I had budgeted for moving to a different product entirely at that point and did not have to.
Pros
The feature to price ratio is not close to anything else here
Cons
The mobile app lags well behind the browser product
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Gwen Jorgensen
Managing Partner, Hillcrest Family Clinic
United States·Retail·11 to 50 employees
5.0
May 21, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
Our accountant came around in a month
Multi currency is included rather than gated. We invoice a Toronto client in Canadian dollars and a London one in pounds, the exchange rates update automatically, and the gain and loss postings are right without me thinking about them.
Pros
A genuine free plan under fifty thousand dollars of revenue
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Brooke Whelan
Office Manager, Meridian Dental Group
United States·Professional services·51 to 200 employees
5.0
May 19, 2026
Used 1 to 2 years
It grew with us from two people to eleven
We came off a spreadsheet and expected to compromise somewhere. Two years in I still have not found the compromise. Bank feeds are stable, reconciliation rules learned our vendors, and the reports my accountant asks for come straight out. For twenty dollars a month I keep expecting the other shoe.
Pros
Multi currency handled properly at no extra cost
Cons
Sales tax will not solve multi state nexus alone
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Dominic Ghosh
Sales Director, Sandbar Hospitality
United States·Software·1 to 10 employees
2.0
Apr 10, 2026
Verified userLinkedIn confirmedUsed less than 6 months
Migrating our history was rough
Bringing four years of history across from QuickBooks took a weekend and a lot of manual correction. Opening balances came in wrong, and some vendor records duplicated. It has been solid since, and I would budget real time for the move rather than believing the import wizard.
Pros
Client portal with card payment included
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
Response from the vendorApr 17, 2026
Thank you for the feedback. Slow first responses are not the standard we aim for and we have shared your note with our support leadership. If your ticket is still open please reply asking for escalation and it will be routed to a senior specialist.
28 found this helpful
Bethany Boucher
Practice Manager, Willow & Ash Salons
United States·Accounting·1 to 10 employees
5.0
Apr 2, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Better reporting than the price implies
The API is on the plan we already pay for, which is not true of most competitors. Our developer had our internal job system posting invoices into Books in about two days.
Pros
Multi currency handled properly at no extra cost
Cons
Support replies are slow and often generic
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Quinn Winters
VP of Sales, Tidewater Marine Services
United States·Financial services·1 to 10 employees
4.0
Jun 18, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
Our accountant came around in a month
The client portal was an accident of buying it and turned out to be the thing customers comment on. They log in, see every invoice and statement, and pay by card without emailing me for a copy. I used to spend an hour a week resending documents.
Pros
Multi currency handled properly at no extra cost
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Deepa Ashford
General Manager, Prairie Rose Bakery
United States·Nonprofit·1 to 10 employees
1.0
May 14, 2026
LinkedIn confirmedUsed 2 or more years
Support answers slowly and generically
The mobile app does the basics and nothing more. I cannot do a proper reconciliation on it and reporting is barely usable on a phone. For a product this modern in the browser the app feels like a different company built it.
Pros
Multi currency handled properly at no extra cost
Cons
Sales tax will not solve multi state nexus alone
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Willa Yates
Accountant, Meridian Dental Group
United States·Retail·201 to 500 employees
5.0
Apr 25, 2026
Verified userUsed 2 or more years
I kept waiting to find what was missing
The client portal was an accident of buying it and turned out to be the thing customers comment on. They log in, see every invoice and statement, and pay by card without emailing me for a copy. I used to spend an hour a week resending documents.
Pros
The feature to price ratio is not close to anything else here
Cons
Fewer US accountants know it than QuickBooks
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Emmett Bell
Bookkeeper, Sandbar Hospitality
United States·Transport and logistics·1 to 10 employees
4.0
Nov 12, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Our accountant came around in a month
We ran the free plan for the whole first year because we were under the revenue threshold. Not a trial, not a countdown, just free until the business was big enough to pay. When we crossed it the paid plan was twenty dollars. That is a very different experience from being pushed off a cliff at day thirty.
Pros
Custom workflow rules that a non technical owner can build
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Joelle Guerrero
VP of Sales, Beacon Legal Partners
United States·Manufacturing·1 to 10 employees
4.0
Mar 13, 2025
Used 6 to 12 months
It grew with us from two people to eleven
The API is on the plan we already pay for, which is not true of most competitors. Our developer had our internal job system posting invoices into Books in about two days.
Pros
Client portal with card payment included
Cons
Sales tax will not solve multi state nexus alone
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Simon Forsythe
Founder, Summit Physio
United States·Education·11 to 50 employees
4.0
Nov 23, 2024
LinkedIn confirmedUsed 1 to 2 years
Better reporting than the price implies
Multi currency is included rather than gated. We invoice a Toronto client in Canadian dollars and a London one in pounds, the exchange rates update automatically, and the gain and loss postings are right without me thinking about them.
Pros
The feature to price ratio is not close to anything else here
Cons
Support replies are slow and often generic
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Kirsten Underwood
People Operations Lead, Harborline Supply
United States·Financial services·1 to 10 employees
3.0
Nov 3, 2024
Used 1 to 2 years
Sales tax covers the basics only
Zoho Payroll exists and does not cover our state, so we run Gusto alongside it. The integration is fine and it is still two systems and two bills. If you want one vendor for books and payroll, check your state before you commit rather than after.
Pros
The feature to price ratio is not close to anything else here
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
Response from the vendorNov 15, 2024
Thank you for the feedback. Slow first responses are not the standard we aim for and we have shared your note with our support leadership. If your ticket is still open please reply asking for escalation and it will be routed to a senior specialist.
27 found this helpful
Gregory Castellanos
Chief of Staff, Northern Star Staffing
United States·Retail·1 to 10 employees
3.0
Jul 16, 2025
Verified userUsed 2 or more years
Payroll is the gap you will hit
The product is genuinely good. Finding a US bookkeeper who already knows it is the problem. Two of the four firms we called quoted extra to work outside QuickBooks. That is not Zoho's fault and it is a real cost you should price in before switching.
Pros
Open API available on affordable plans
Cons
Some features assume you run the wider Zoho suite
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Sasha Torres
Studio Director, Sandbar Hospitality
United States·Manufacturing·201 to 500 employees
2.0
Feb 11, 2025
LinkedIn confirmedUsed 2 or more years
Support answers slowly and generically
The mobile app does the basics and nothing more. I cannot do a proper reconciliation on it and reporting is barely usable on a phone. For a product this modern in the browser the app feels like a different company built it.
Pros
The feature to price ratio is not close to anything else here
Cons
Sales tax will not solve multi state nexus alone
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Rosalind Laroche
Accountant, Ironwood Fabrication
United States·Legal·1 to 10 employees
5.0
Sep 16, 2024
Verified userLinkedIn confirmedUsed 2 or more years
Free until we hit fifty thousand, then twenty dollars
Multi currency is included rather than gated. We invoice a Toronto client in Canadian dollars and a London one in pounds, the exchange rates update automatically, and the gain and loss postings are right without me thinking about them.
Pros
A genuine free plan under fifty thousand dollars of revenue
Cons
US payroll only covers a limited set of states
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Vera Choi
Chief of Staff, Blackstone Contracting
Other·Marketing·11 to 50 employees
3.0
Jul 24, 2024
Verified userLinkedIn confirmedUsed 2 or more years
Great software, small US bench
Zoho Payroll exists and does not cover our state, so we run Gusto alongside it. The integration is fine and it is still two systems and two bills. If you want one vendor for books and payroll, check your state before you commit rather than after.
Pros
Client portal with card payment included
Cons
Fewer US accountants know it than QuickBooks
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Talia Rasheed
Head of Operations, Blackstone Contracting
United States·Accounting·11 to 50 employees
5.0
Apr 12, 2026
Verified userUsed 2 or more years
The automation does work I used to do by hand
Multi currency is included rather than gated. We invoice a Toronto client in Canadian dollars and a London one in pounds, the exchange rates update automatically, and the gain and loss postings are right without me thinking about them.
Pros
A genuine free plan under fifty thousand dollars of revenue
Cons
Support replies are slow and often generic
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Oscar Moreau
VP of Sales, Silverbirch Accounting
United States·Financial services·51 to 200 employees
4.0
Dec 1, 2025
LinkedIn confirmedUsed 2 or more years
Our accountant came around in a month
We came off a spreadsheet and expected to compromise somewhere. Two years in I still have not found the compromise. Bank feeds are stable, reconciliation rules learned our vendors, and the reports my accountant asks for come straight out. For twenty dollars a month I keep expecting the other shoe.
Pros
Open API available on affordable plans
Cons
Fewer US accountants know it than QuickBooks
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Leonard Eberhardt
Practice Manager, Blackstone Contracting
United States·Hospitality·11 to 50 employees
4.0
Nov 14, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Better reporting than the price implies
We ran the free plan for the whole first year because we were under the revenue threshold. Not a trial, not a countdown, just free until the business was big enough to pay. When we crossed it the paid plan was twenty dollars. That is a very different experience from being pushed off a cliff at day thirty.
Canada
United States