We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Well suited to relationship led sales rather than high volume
Cons
Basic caps at three users so most teams pay for Professional
Ease of use
Value for money
Customer service
Functionality
37 found this helpful
Yasmin Yates
VP of Sales, Willow & Ash Salons
Canada·Retail·1 to 10 employees
5.0
Feb 25, 2026
Verified userUsed 2 or more years
Perfect for a relationship led agency
We are a twelve person design agency and our pipeline is thirty real relationships, not three thousand leads. Copper fits that shape exactly. Products built for high volume outbound would drown us in fields we do not need.
Pros
Contacts and activity capture themselves from email and calendar
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
36 found this helpful
Bethany Thibault
People Operations Lead, Northern Star Staffing
United States·Construction·1 to 10 employees
5.0
May 18, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
The third CRM we tried and the first that stuck
We are a twelve person design agency and our pipeline is thirty real relationships, not three thousand leads. Copper fits that shape exactly. Products built for high volume outbound would drown us in fields we do not need.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Reporting is thin beyond the standard views
Ease of use
Value for money
Customer service
Functionality
36 found this helpful
Harold Jorgensen
Director of Finance, Clearview Windows
United States·Accounting·1 to 10 employees
4.0
Apr 28, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
Contacts appear without anyone adding them
My team lives in Gmail and Calendar all day. Putting the CRM in the sidebar rather than in another tab is a small sounding decision that turned out to be the whole product. Nobody has to remember anything.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
34 found this helpful
Emmett Zhao
Project Manager, Blackstone Contracting
United States·Accounting·1 to 10 employees
4.0
May 1, 2026
Verified userLinkedIn confirmedUsed 2 or more years
Perfect for a relationship led agency
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Native Google Workspace application with shared permissions
Cons
Basic caps at three users so most teams pay for Professional
Ease of use
Value for money
Customer service
Functionality
33 found this helpful
Quinn Beaumont
Owner, Falcon Ridge Landscaping
United States·Construction·1 to 10 employees
4.0
Dec 4, 2025
Verified userLinkedIn confirmedUsed less than 6 months
It lives in Gmail so people actually use it
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
33 found this helpful
Kendra Zielinski
People Operations Lead, Kestrel Analytics
Canada·Accounting·1 to 10 employees
5.0
Nov 25, 2025
Used less than 6 months
The third CRM we tried and the first that stuck
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Native Google Workspace application with shared permissions
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
33 found this helpful
Mabel Harrington
Director of Finance, Trailhead Bicycles
Canada·Legal·51 to 200 employees
4.0
Oct 4, 2025
LinkedIn confirmedUsed less than 6 months
Contacts appear without anyone adding them
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
32 found this helpful
Amelia Boucher
General Manager, Vertex Machine Works
Canada·Professional services·1 to 10 employees
4.0
Sep 24, 2025
Verified userLinkedIn confirmedUsed less than 6 months
Perfect for a relationship led agency
We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
32 found this helpful
Aaron Boateng
Project Manager, Beacon Legal Partners
United States·Ecommerce·1 to 10 employees
2.0
Sep 16, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Pointless if you are not on Google Workspace
Renewal came in noticeably higher and I could not point to anything meaningful that had shipped that year. When I asked, the answer was general platform investment. We stayed because moving is painful and I am watching it.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Reporting is thin beyond the standard views
Ease of use
Value for money
Customer service
Functionality
32 found this helpful
Jerome Zamora
Bookkeeper, Fairview Veterinary
United States·Construction·11 to 50 employees
4.0
Nov 14, 2025
Verified userLinkedIn confirmedUsed less than 6 months
Google permissions rather than a second system
My team lives in Gmail and Calendar all day. Putting the CRM in the sidebar rather than in another tab is a small sounding decision that turned out to be the whole product. Nobody has to remember anything.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
31 found this helpful
Elena Ellsworth
Head of Operations, Prairie Rose Bakery
Canada·Nonprofit·1 to 10 employees
3.0
Sep 29, 2025
Verified userUsed 2 or more years
Priced above what the feature list justifies
Marketing automation is basically absent. We run Mailchimp alongside it, which is fine and is a second bill and a second list to keep clean.
Pros
Well suited to relationship led sales rather than high volume
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Lionel Farouk
Office Manager, Summit Physio
United States·Retail·11 to 50 employees
4.0
Dec 2, 2024
LinkedIn confirmedUsed less than 6 months
Contacts appear without anyone adding them
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
28 found this helpful
Sarah Laroche
Sales Director, Meridian Dental Group
United States·Accounting·1 to 10 employees
5.0
Sep 23, 2024
Used 6 to 12 months
It lives in Gmail so people actually use it
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Tomas Nowak
Founder, Summit Physio
United States·Nonprofit·1 to 10 employees
4.0
Apr 24, 2026
Used 2 or more years
Google permissions rather than a second system
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Samuel Ishikawa
Project Manager, Silverbirch Accounting
United States·Real estate·51 to 200 employees
5.0
Dec 28, 2025
Verified userUsed 2 or more years
Perfect for a relationship led agency
We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Well suited to relationship led sales rather than high volume
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Keith Lundgren
Chief of Staff, Sandbar Hospitality
United States·Transport and logistics·1 to 10 employees
5.0
Sep 30, 2025
Verified userUsed 6 to 12 months
Contacts appear without anyone adding them
It suggests contacts from people I am already emailing, so the database builds itself. I came from a system where a rep had to create a contact record manually, and about half of them never did.
Pros
Native Google Workspace application with shared permissions
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Franklin Boateng
Project Manager, Coastline Outfitters
United States·Retail·11 to 50 employees
4.0
May 27, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Contacts appear without anyone adding them
It suggests contacts from people I am already emailing, so the database builds itself. I came from a system where a rep had to create a contact record manually, and about half of them never did.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Mabel Vance
Bookkeeper, Trailhead Bicycles
United States·Hospitality·51 to 200 employees
5.0
May 9, 2025
Verified userUsed 6 to 12 months
It lives in Gmail so people actually use it
We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Contacts and activity capture themselves from email and calendar
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Wendy Nowak
Managing Partner, Meridian Dental Group
United States·Healthcare·1 to 10 employees
4.0
Apr 27, 2025
LinkedIn confirmedUsed 1 to 2 years
The third CRM we tried and the first that stuck
We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Works inside the Gmail sidebar rather than as a separate destination
United States
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