Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Zara Pyne
Bookkeeper, Ironwood Fabrication
United States·Construction·1 to 10 employees
5.0
Aug 18, 2025
Verified userUsed 1 to 2 years
The free tier is real
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The knowledge base and academy are excellent and free.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Delia Castillo
Director of Finance, Coastline Outfitters
United States·Legal·51 to 200 employees
2.0
Jul 20, 2025
LinkedIn confirmedUsed 6 to 12 months
Our bill doubled after a list import
Year one had a discount we did not fully register. Renewal came in at close to double, which is technically what we agreed and still felt like a trap. Read the renewal rate, not the first year rate.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Michelle Fitzgerald
VP of Sales, Falcon Ridge Landscaping
Canada·Retail·1 to 10 employees
2.0
May 11, 2025
Used 1 to 2 years
Our bill doubled after a list import
Imported a conference list of about 4,000 contacts without thinking about it and crossed a marketing contact tier. The bill roughly doubled, automatically, with no confirmation step. The mechanic is documented, it is just not in front of you at the moment you do the thing that triggers it. Clean your lists and check the tier first.
Pros
The knowledge base and academy are excellent and free.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Erin Castellanos
Bookkeeper, Fairview Veterinary
United States·Healthcare·11 to 50 employees
5.0
May 1, 2025
Used 1 to 2 years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Emilio Aoki
Director of Finance, Clearview Windows
Canada·Financial services·201 to 500 employees
5.0
Jan 7, 2025
Verified userUsed 2 or more years
Marketing and sales finally see the same record
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
3 found this helpful
Pablo Zamora
Finance Manager, Tidewater Marine Services
United States·Retail·1 to 10 employees
5.0
Aug 23, 2025
Verified userLinkedIn confirmedUsed 2 or more years
Marketing and sales finally see the same record
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Ursula Castillo
Office Manager, Tidewater Marine Services
United States·Ecommerce·1 to 10 employees
5.0
Aug 13, 2025
Used 6 to 12 months
Marketing and sales finally see the same record
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Rosa Lambert
Studio Director, Hillcrest Family Clinic
Canada·Ecommerce·11 to 50 employees
4.0
May 24, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Kevin Vaughn
Finance Manager, Bluewater Consulting
United States·Education·1 to 10 employees
4.0
Apr 13, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Michelle Quigley
Practice Manager, Northgate Logistics
Canada·Manufacturing·1 to 10 employees
5.0
Mar 9, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Cody Emerson
Project Manager, Copper Mountain Brewing
Canada·Accounting·1 to 10 employees
5.0
Feb 18, 2025
Verified userUsed 2 or more years
Marketing and sales finally see the same record
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Miguel Donnelly
Founder, Fairview Veterinary
Canada·Transport and logistics·1 to 10 employees
5.0
Jan 29, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Liam Kessler
Accountant, Bluewater Consulting
United States·Marketing·51 to 200 employees
4.0
Dec 4, 2024
Verified userUsed 1 to 2 years
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Emilio Yoon
Head of Operations, Beacon Legal Partners
United States·Accounting·11 to 50 employees
5.0
Nov 26, 2024
Verified userUsed 6 to 12 months
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The knowledge base and academy are excellent and free.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
2 found this helpful
Leonard Isozaki
Managing Partner, Blackstone Contracting
United States·Transport and logistics·1 to 10 employees
4.0
Mar 17, 2026
Verified userLinkedIn confirmedUsed less than 6 months
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Anika Grant
Office Manager, Meridian Dental Group
Canada·Retail·1 to 10 employees
4.0
Nov 10, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Delia Lin
Sales Director, Granite Peak Roofing
United States·Professional services·51 to 200 employees
4.0
Oct 25, 2025
Used 1 to 2 years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Bianca Broadbent
Bookkeeper, Aurora Print House
United States·Real estate·1 to 10 employees
5.0
Jun 9, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Rebecca Thornton
Operations Manager, Hillcrest Family Clinic
United States·Transport and logistics·201 to 500 employees
4.0
May 12, 2025
Verified userUsed 6 to 12 months
The first CRM our reps actually used
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Canada
United States