Verified userLinkedIn confirmedUsed less than 6 months
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The knowledge base and academy are excellent and free.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Malcolm Laroche
Bookkeeper, Granite Peak Roofing
United States·Hospitality·51 to 200 employees
4.0
Nov 13, 2024
Verified userLinkedIn confirmedUsed 1 to 2 years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
1 found this helpful
Jerome Leclerc
Owner, Prairie Rose Bakery
United States·Hospitality·11 to 50 employees
4.0
Mar 11, 2026
LinkedIn confirmedUsed 2 or more years
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The knowledge base and academy are excellent and free.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Kevin Delacroix
Operations Manager, Summit Physio
United States·Financial services·51 to 200 employees
4.0
Oct 10, 2025
Verified userUsed less than 6 months
The first CRM our reps actually used
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Tessa Bell
Founder, Northern Star Staffing
Canada·Professional services·11 to 50 employees
4.0
Sep 13, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Adopted in a week with no mandate
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Zara Ogilvie
Director of Finance, Willow & Ash Salons
United States·Ecommerce·1 to 10 employees
5.0
Sep 11, 2025
Verified userUsed 1 to 2 years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Theo Barlow
Bookkeeper, Foundry Road Studios
United States·Hospitality·1 to 10 employees
4.0
Aug 26, 2025
Verified userUsed 1 to 2 years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Gordon Isozaki
Director of Finance, Clearview Windows
Canada·Education·1 to 10 employees
5.0
Aug 9, 2025
Used 2 or more years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Denise Nakashima
Studio Director, Coastline Outfitters
United States·Real estate·1 to 10 employees
5.0
May 20, 2025
Verified userLinkedIn confirmedUsed 2 or more years
Marketing and sales finally see the same record
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Brendan Rasmussen
Accountant, Trailhead Bicycles
United States·Software·1 to 10 employees
4.0
May 16, 2025
Used less than 6 months
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Xander Crane
Finance Manager, Sandbar Hospitality
United States·Ecommerce·1 to 10 employees
4.0
Mar 8, 2025
LinkedIn confirmedUsed 1 to 2 years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Talia Rooney
Managing Partner, Meridian Dental Group
United States·Accounting·11 to 50 employees
5.0
Feb 23, 2025
Verified userUsed less than 6 months
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Valerie Schneider
Owner, Meridian Dental Group
Other·Healthcare·1 to 10 employees
4.0
Feb 9, 2025
Verified userUsed 6 to 12 months
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Lucas Kearney
Office Manager, Ironwood Fabrication
Canada·Financial services·1 to 10 employees
5.0
Oct 23, 2024
Verified userLinkedIn confirmedUsed less than 6 months
The first CRM our reps actually used
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Julia Jenkins
Founder, Northgate Logistics
United States·Real estate·11 to 50 employees
5.0
Oct 8, 2024
LinkedIn confirmedUsed less than 6 months
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
0 found this helpful
Genevieve Sharma
Sales Director, Prairie Rose Bakery
United States·Construction·11 to 50 employees
2.0
Sep 30, 2024
Verified userUsed 1 to 2 years
Our bill doubled after a list import
Imported a conference list of about 4,000 contacts without thinking about it and crossed a marketing contact tier. The bill roughly doubled, automatically, with no confirmation step. The mechanic is documented, it is just not in front of you at the moment you do the thing that triggers it. Clean your lists and check the tier first.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Canada
United States