Intake used to be email and a spreadsheet. Now it is a form that routes automatically with rules. That removed an entire coordination job from my week.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
Custom fields are limited compared with a fully flexible board tool.
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Simone Espinoza
Owner, Vertex Machine Works
United States·Accounting·51 to 200 employees
3.0
Oct 30, 2025
Verified userUsed 1 to 2 years
Structured, and a bit joyless
Free is genuinely good up to ten people. Then Starter is a real jump, and the features you probably want, portfolios and goals, are on Advanced, another jump again. Map your needs to tiers before you plan the budget.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Sarah Whitaker
Practice Manager, Foundry Road Studios
Other·Transport and logistics·1 to 10 employees
4.0
Apr 21, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Forms and rules automated our intake
Every task has exactly one owner. That sounds small and it ended about half the arguments we used to have about who was doing what.
Pros
Rules and forms make work intake and routing genuinely automatic.
Cons
The interface is austere and some teams find it cold.
Ease of use
Value for money
Customer service
Functionality
27 found this helpful
Preston Sandoval
Sales Director, Beacon Legal Partners
United States·Healthcare·1 to 10 employees
5.0
Jul 7, 2026
Verified userUsed 2 or more years
Portfolios connect the work to the goals
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
The free tier is usable for up to 10 teammates.
Cons
The interface is austere and some teams find it cold.
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Laura Menon
Owner, Prairie Rose Bakery
United States·Financial services·11 to 50 employees
5.0
May 28, 2026
Verified userUsed less than 6 months
Forms and rules automated our intake
Intake used to be email and a spreadsheet. Now it is a form that routes automatically with rules. That removed an entire coordination job from my week.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
Custom fields are limited compared with a fully flexible board tool.
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Margot Fairbanks
Director of Finance, Silverbirch Accounting
Canada·Accounting·11 to 50 employees
3.0
Aug 21, 2025
LinkedIn confirmedUsed 1 to 2 years
The free tier is generous, the jump is not
It is more austere than monday and some of the team read that as cold. It is well designed and nobody would call it fun. That is a fair trade for us, but the reaction is real.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Spencer Finnegan
Owner, Beacon Legal Partners
United States·Accounting·11 to 50 employees
2.0
Jan 9, 2025
Verified userUsed 2 or more years
The notification volume made people mute it
We are an agency and we bill hours. Asana has no native time tracking, so we pay for a second tool and reconcile between them. For a product at this price that is a strange hole and it nearly disqualified it.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
26 found this helpful
Ravi Farouk
Operations Manager, Aurora Print House
Canada·Legal·1 to 10 employees
4.0
Mar 25, 2026
Used 1 to 2 years
It scaled past fifty people without breaking
Every task has exactly one owner. That sounds small and it ended about half the arguments we used to have about who was doing what.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
Custom fields are limited compared with a fully flexible board tool.
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Xander Waterhouse
VP of Sales, Kestrel Analytics
United States·Legal·11 to 50 employees
5.0
Jul 1, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
It scaled past fifty people without breaking
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Oscar Farouk
HR Manager, Sandbar Hospitality
United States·Accounting·11 to 50 employees
5.0
Sep 23, 2024
LinkedIn confirmedUsed 1 to 2 years
Forms and rules automated our intake
Every task has exactly one owner. That sounds small and it ended about half the arguments we used to have about who was doing what.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
25 found this helpful
Daniel Mahoney
Controller, Kestrel Analytics
United States·Legal·1 to 10 employees
5.0
Oct 12, 2025
Used 2 or more years
Forms and rules automated our intake
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
23 found this helpful
Wyatt Eberhardt
Controller, Willow & Ash Salons
Canada·Retail·11 to 50 employees
5.0
Sep 2, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Portfolios connect the work to the goals
Portfolios are why we are here. My department heads can see whether the work actually ladders up to the quarterly goals, and the answer is sometimes no, which is exactly the point. No other tool in this bracket does this properly.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
23 found this helpful
Michelle Goldberg
Operations Manager, Willow & Ash Salons
United States·Manufacturing·1 to 10 employees
5.0
Nov 28, 2025
LinkedIn confirmedUsed less than 6 months
Portfolios connect the work to the goals
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
Workload management shows who is actually overcommitted.
Cons
Default notification volume is high enough that people mute it.
Ease of use
Value for money
Customer service
Functionality
22 found this helpful
Carmen Isozaki
Office Manager, Ironwood Fabrication
United States·Manufacturing·11 to 50 employees
4.0
Feb 15, 2025
Verified userUsed 1 to 2 years
Portfolios connect the work to the goals
Intake used to be email and a spreadsheet. Now it is a form that routes automatically with rules. That removed an entire coordination job from my week.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
22 found this helpful
Rohan Bell
Managing Partner, Redbrick Property Group
Canada·Marketing·201 to 500 employees
4.0
Jun 18, 2025
Verified userLinkedIn confirmedUsed 2 or more years
It scaled past fifty people without breaking
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
The free tier is usable for up to 10 teammates.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Greta Desai
Finance Manager, Lantern Creative
United States·Marketing·500+ employees
3.0
Mar 20, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
Structured, and a bit joyless
It is more austere than monday and some of the team read that as cold. It is well designed and nobody would call it fun. That is a fair trade for us, but the reaction is real.
Pros
It holds up past 50 people where lighter tools fall apart.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Bruno Rooney
HR Manager, Bluewater Consulting
United States·Nonprofit·1 to 10 employees
1.0
Oct 3, 2024
Verified userLinkedIn confirmedUsed 6 to 12 months
The notification volume made people mute it
We are an agency and we bill hours. Asana has no native time tracking, so we pay for a second tool and reconcile between them. For a product at this price that is a strange hole and it nearly disqualified it.
Pros
Workload management shows who is actually overcommitted.
Cons
There is no native time tracking, which is a real gap for agencies.
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Ursula Tremblay
Controller, Bluewater Consulting
United States·Hospitality·51 to 200 employees
3.0
Aug 5, 2024
Verified userUsed 6 to 12 months
Structured, and a bit joyless
Free is genuinely good up to ten people. Then Starter is a real jump, and the features you probably want, portfolios and goals, are on Advanced, another jump again. Map your needs to tiers before you plan the budget.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
Timeline, custom fields and rules all require a paid plan.
Ease of use
Value for money
Customer service
Functionality
21 found this helpful
Jamal Abbott
Controller, Willow & Ash Salons
United States·Manufacturing·11 to 50 employees
5.0
Nov 20, 2025
LinkedIn confirmedUsed 1 to 2 years
Forms and rules automated our intake
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
The task model is strict: one owner, one due date, no ambiguity.
Cons
The jump from free to Starter is steep, and portfolios need Advanced.
Ease of use
Value for money
Customer service
Functionality
20 found this helpful
Yosef Yamamoto
Controller, Granite Peak Roofing
Canada·Hospitality·1 to 10 employees
4.0
Jun 17, 2025
LinkedIn confirmedUsed less than 6 months
One owner, one due date, no ambiguity
We grew from 20 to 80 people on Asana and it did not fall over. The task model is strict about ownership and dates, and that strictness is what holds up when the volume gets real.
Pros
Portfolios and goals connect daily tasks to quarterly outcomes.
Cons
Custom fields are limited compared with a fully flexible board tool.
Canada
United States