We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Contacts and activity capture themselves from email and calendar
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Isaac Tran
Project Manager, Vertex Machine Works
United States·Education·1 to 10 employees
5.0
Sep 30, 2025
Verified userUsed 2 or more years
Google permissions rather than a second system
We are a twelve person design agency and our pipeline is thirty real relationships, not three thousand leads. Copper fits that shape exactly. Products built for high volume outbound would drown us in fields we do not need.
Pros
Works inside the Gmail sidebar rather than as a separate destination
Cons
Basic caps at three users so most teams pay for Professional
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Ezra Nakamura
Practice Manager, Kestrel Analytics
United States·Education·1 to 10 employees
5.0
Feb 22, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Google permissions rather than a second system
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Well suited to relationship led sales rather than high volume
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Bianca Fontaine
Finance Manager, Northern Star Staffing
United States·Nonprofit·51 to 200 employees
1.0
Feb 18, 2025
Verified userUsed less than 6 months
The price rose and the product did not
Renewal came in noticeably higher and I could not point to anything meaningful that had shipped that year. When I asked, the answer was general platform investment. We stayed because moving is painful and I am watching it.
Pros
Well suited to relationship led sales rather than high volume
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Wesley Contreras
Finance Manager, Hillcrest Family Clinic
United States·Transport and logistics·500+ employees
5.0
Sep 10, 2024
Verified userLinkedIn confirmedUsed 1 to 2 years
Contacts appear without anyone adding them
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
Outlook support is clearly second class
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Denise Rowan
Studio Director, Lantern Creative
Canada·Construction·1 to 10 employees
5.0
May 30, 2026
Verified userLinkedIn confirmedUsed less than 6 months
The third CRM we tried and the first that stuck
My team lives in Gmail and Calendar all day. Putting the CRM in the sidebar rather than in another tab is a small sounding decision that turned out to be the whole product. Nobody has to remember anything.
Pros
Works inside the Gmail sidebar rather than as a separate destination
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Nikhil Salazar
Founder, Coastline Outfitters
United States·Education·11 to 50 employees
4.0
Apr 14, 2026
Verified userLinkedIn confirmedUsed less than 6 months
Google permissions rather than a second system
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Zachary Nasser
Bookkeeper, Harborline Supply
Canada·Construction·11 to 50 employees
4.0
Feb 2, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
Perfect for a relationship led agency
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Native Google Workspace application with shared permissions
Cons
Basic caps at three users so most teams pay for Professional
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Laura Bhatt
HR Manager, Blackstone Contracting
Canada·Marketing·11 to 50 employees
5.0
May 27, 2025
Verified userLinkedIn confirmedUsed less than 6 months
Contacts appear without anyone adding them
It suggests contacts from people I am already emailing, so the database builds itself. I came from a system where a rep had to create a contact record manually, and about half of them never did.
Pros
Contacts and activity capture themselves from email and calendar
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Meredith Emerson
Accountant, Hillcrest Family Clinic
United States·Marketing·11 to 50 employees
4.0
May 18, 2025
Used 6 to 12 months
No separate place to remember to update
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
Marketing automation is effectively absent
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Douglas Raghavan
Office Manager, Prairie Rose Bakery
United States·Manufacturing·1 to 10 employees
3.0
Apr 15, 2025
LinkedIn confirmedUsed 2 or more years
Basic caps at three users, which is the catch
Marketing automation is basically absent. We run Mailchimp alongside it, which is fine and is a second bill and a second list to keep clean.
Pros
Native Google Workspace application with shared permissions
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Tomas Quintero
Bookkeeper, Trailhead Bicycles
United States·Retail·1 to 10 employees
4.0
Feb 26, 2025
Used 1 to 2 years
The third CRM we tried and the first that stuck
My team lives in Gmail and Calendar all day. Putting the CRM in the sidebar rather than in another tab is a small sounding decision that turned out to be the whole product. Nobody has to remember anything.
Pros
Native Google Workspace application with shared permissions
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Percy Forsythe
Director of Finance, Falcon Ridge Landscaping
United States·Real estate·11 to 50 employees
4.0
Dec 25, 2024
Used less than 6 months
Perfect for a relationship led agency
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Works inside the Gmail sidebar rather than as a separate destination
Cons
Reporting is thin beyond the standard views
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Cody Wesley
Founder, Maplewood Childcare
Canada·Hospitality·201 to 500 employees
5.0
Nov 16, 2024
Used 2 or more years
Google permissions rather than a second system
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Native Google Workspace application with shared permissions
Cons
Basic caps at three users so most teams pay for Professional
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Yara Vance
General Manager, Fairview Veterinary
United States·Education·51 to 200 employees
5.0
Oct 19, 2024
Verified userLinkedIn confirmedUsed 2 or more years
Google permissions rather than a second system
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Well suited to relationship led sales rather than high volume
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Bruno Zamora
People Operations Lead, Lantern Creative
United States·Construction·11 to 50 employees
5.0
Apr 30, 2026
Used 2 or more years
Contacts appear without anyone adding them
We failed at two CRM rollouts before this. Both died the same way, which is that nobody entered data. Copper is inside Gmail, so logging an email is not a task, it has already happened. Adoption was immediate and it has stayed that way for three years.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Katya Eriksson
Sales Director, Granite Peak Roofing
United States·Healthcare·51 to 200 employees
4.0
Apr 21, 2026
Verified userUsed 6 to 12 months
Perfect for a relationship led agency
Calendar integration means meetings attach themselves to the right opportunity, so the account history is complete without anyone maintaining it. Our handovers stopped losing context.
Pros
Calendar and Drive integration that is native rather than a connector
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Freya Fairbanks
Practice Manager, Clearview Windows
United States·Hospitality·1 to 10 employees
1.0
Feb 26, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
The price rose and the product did not
Renewal came in noticeably higher and I could not point to anything meaningful that had shipped that year. When I asked, the answer was general platform investment. We stayed because moving is painful and I am watching it.
Pros
Contacts and activity capture themselves from email and calendar
Cons
Expensive against Pipedrive and Freshsales on features alone
Ease of use
Value for money
Customer service
Functionality
Response from the vendorMar 2, 2026
Thank you for the feedback. Copper is built specifically for teams working in Google Workspace and we understand it is not the right fit once an organization moves to another platform. We would welcome the chance to discuss your experience.
11 found this helpful
Wren Lundgren
VP of Sales, Trailhead Bicycles
Canada·Nonprofit·11 to 50 employees
4.0
Oct 2, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
It lives in Gmail so people actually use it
Administration runs through Google Workspace rather than a separate user directory. When someone leaves, removing their Google account handles it. That is one less system for me to remember.
Pros
Adoption succeeds where previous CRM rollouts failed
Cons
No reason to buy it if you are not on Google Workspace
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Emmett Norton
General Manager, Meridian Dental Group
United States·Software·51 to 200 employees
2.0
Sep 21, 2025
Verified userLinkedIn confirmedUsed 6 to 12 months
The price rose and the product did not
Renewal came in noticeably higher and I could not point to anything meaningful that had shipped that year. When I asked, the answer was general platform investment. We stayed because moving is painful and I am watching it.
Pros
Contacts and activity capture themselves from email and calendar
Cons
Expensive against Pipedrive and Freshsales on features alone
United States
Canada