Verified userLinkedIn confirmedUsed 2 or more years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Uma Ibarra
HR Manager, Bluewater Consulting
United States·Nonprofit·11 to 50 employees
4.0
Oct 4, 2025
Verified userUsed 1 to 2 years
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Franklin Delacroix
Project Manager, Silverbirch Accounting
United States·Healthcare·1 to 10 employees
4.0
Oct 3, 2025
Verified userUsed 1 to 2 years
Adopted in a week with no mandate
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Renee Kowalski
HR Manager, Blackstone Contracting
United States·Accounting·11 to 50 employees
5.0
Dec 9, 2024
Verified userUsed 2 or more years
Marketing and sales finally see the same record
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Marketing and sales share one contact record with full activity history.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Wendy Ferrari
Finance Manager, Summit Physio
United States·Hospitality·11 to 50 employees
5.0
May 29, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
9 found this helpful
Rosalind Ferreira
Practice Manager, Silverbirch Accounting
Canada·Education·11 to 50 employees
4.0
Feb 23, 2026
LinkedIn confirmedUsed 1 to 2 years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
9 found this helpful
Trisha Eberhardt
Accountant, Trailhead Bicycles
United States·Healthcare·1 to 10 employees
5.0
Oct 30, 2025
Verified userUsed 2 or more years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
9 found this helpful
Ravi Guerrero
Accountant, Falcon Ridge Landscaping
United States·Accounting·1 to 10 employees
4.0
Oct 30, 2025
Verified userLinkedIn confirmedUsed 2 or more years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
9 found this helpful
Kevin Prescott
Project Manager, Tidewater Marine Services
Other·Professional services·11 to 50 employees
5.0
Nov 5, 2024
Verified userUsed less than 6 months
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
9 found this helpful
Jorge Pyne
Studio Director, Kestrel Analytics
United States·Software·51 to 200 employees
4.0
Mar 7, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
8 found this helpful
Rosalind Zielinski
Head of Operations, Beacon Legal Partners
United States·Professional services·500+ employees
4.0
Jan 17, 2026
Verified userUsed 2 or more years
Marketing and sales finally see the same record
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
8 found this helpful
Christopher Zamora
Director of Finance, Blackstone Contracting
Other·Legal·1 to 10 employees
4.0
Sep 10, 2025
Used 6 to 12 months
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
8 found this helpful
Vikram Grant
Operations Manager, Falcon Ridge Landscaping
United States·Legal·1 to 10 employees
4.0
May 25, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Adopted in a week with no mandate
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
8 found this helpful
Sasha Goldberg
Finance Manager, Aurora Print House
Canada·Construction·1 to 10 employees
5.0
May 10, 2026
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Vanessa Lundgren
People Operations Lead, Meridian Dental Group
United States·Legal·1 to 10 employees
4.0
Apr 26, 2026
Verified userUsed 2 or more years
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Ibrahim Gallagher
Bookkeeper, Harborline Supply
United States·Marketing·11 to 50 employees
5.0
Apr 12, 2026
Verified userLinkedIn confirmedUsed less than 6 months
The free tier is real
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Paige Jain
Practice Manager, Maplewood Childcare
Canada·Ecommerce·201 to 500 employees
4.0
Dec 13, 2025
Used 2 or more years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Gordon Tillman
Practice Manager, Beacon Legal Partners
Other·Financial services·11 to 50 employees
4.0
Sep 13, 2025
LinkedIn confirmedUsed 1 to 2 years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Ronan Beaumont
Chief of Staff, Prairie Rose Bakery
United States·Construction·51 to 200 employees
5.0
Aug 23, 2025
Verified userUsed 6 to 12 months
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
7 found this helpful
Brooke Dubois
Controller, Falcon Ridge Landscaping
United States·Hospitality·1 to 10 employees
5.0
Jul 14, 2025
LinkedIn confirmedUsed less than 6 months
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
United States
Canada