United States·Professional services·1 to 10 employees
4.0
Nov 10, 2024
Verified userLinkedIn confirmedUsed less than 6 months
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
14 found this helpful
Warren Ferrari
VP of Sales, Maplewood Childcare
United States·Retail·11 to 50 employees
4.0
Nov 10, 2024
Verified userUsed 2 or more years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
14 found this helpful
Vikram Donnelly
Finance Manager, Willow & Ash Salons
United States·Software·11 to 50 employees
5.0
Jul 7, 2026
LinkedIn confirmedUsed less than 6 months
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Tanya Yamamoto
HR Manager, Meridian Dental Group
United States·Transport and logistics·11 to 50 employees
4.0
Apr 17, 2025
Verified userUsed 6 to 12 months
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Wren Choi
Project Manager, Trailhead Bicycles
United States·Ecommerce·51 to 200 employees
5.0
Feb 13, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Gwen Cisneros
Office Manager, Hillcrest Family Clinic
United States·Education·201 to 500 employees
5.0
Oct 7, 2024
Verified userUsed 1 to 2 years
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
13 found this helpful
Olivia Underwood
Office Manager, Sandbar Hospitality
Canada·Real estate·1 to 10 employees
5.0
Jun 13, 2026
Verified userUsed less than 6 months
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Denise Eriksson
Founder, Sandbar Hospitality
United States·Nonprofit·51 to 200 employees
5.0
Jun 5, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Sasha Pritchard
People Operations Lead, Kestrel Analytics
United States·Healthcare·11 to 50 employees
5.0
Dec 28, 2024
Verified userUsed 6 to 12 months
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Christopher Chaudhary
Bookkeeper, Copper Mountain Brewing
United States·Transport and logistics·1 to 10 employees
4.0
Oct 14, 2024
Used 6 to 12 months
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
12 found this helpful
Quinn Thibault
Practice Manager, Hillcrest Family Clinic
Other·Retail·11 to 50 employees
4.0
Jul 5, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Hannah Hendricks
General Manager, Silverbirch Accounting
United States·Marketing·11 to 50 employees
5.0
Jun 2, 2026
LinkedIn confirmedUsed 1 to 2 years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Dana Tremblay
People Operations Lead, Beacon Legal Partners
Canada·Transport and logistics·51 to 200 employees
5.0
Apr 25, 2026
Verified userUsed 2 or more years
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Jorge Silva
Chief of Staff, Granite Peak Roofing
United States·Retail·500+ employees
5.0
Dec 7, 2025
LinkedIn confirmedUsed 2 or more years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Priya Hutchins
Practice Manager, Granite Peak Roofing
United States·Construction·11 to 50 employees
5.0
Oct 10, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The free tier is real
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
The knowledge base and academy are excellent and free.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Priya Whitfield
Head of Operations, Foundry Road Studios
Canada·Construction·11 to 50 employees
5.0
Nov 22, 2024
Verified userLinkedIn confirmedUsed 6 to 12 months
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Quentin Lambert
HR Manager, Lantern Creative
Canada·Nonprofit·11 to 50 employees
4.0
Aug 20, 2024
Verified userLinkedIn confirmedUsed 2 or more years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
11 found this helpful
Curtis Prescott
Operations Manager, Cedar & Vine Interiors
Canada·Ecommerce·51 to 200 employees
5.0
Apr 15, 2026
Verified userLinkedIn confirmedUsed 6 to 12 months
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Marketing Hub prices on contact count and crossing a tier raises the bill sharply.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Lorena Kearney
Managing Partner, Lantern Creative
United States·Nonprofit·11 to 50 employees
5.0
Mar 2, 2026
LinkedIn confirmedUsed 2 or more years
The first CRM our reps actually used
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
10 found this helpful
Brooke Gallardo
HR Manager, Cedar & Vine Interiors
United States·Transport and logistics·11 to 50 employees
5.0
Jan 13, 2026
LinkedIn confirmedUsed 1 to 2 years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
United States
Canada