Verified userLinkedIn confirmedUsed 6 to 12 months
Marketing and sales finally see the same record
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
18 found this helpful
Noor Jefferson
Sales Director, Fairview Veterinary
United States·Nonprofit·11 to 50 employees
4.0
Mar 6, 2025
Verified userLinkedIn confirmedUsed less than 6 months
Adopted in a week with no mandate
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
18 found this helpful
Ronan Harrington
Managing Partner, Copper Mountain Brewing
United States·Real estate·1 to 10 employees
4.0
Mar 4, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
18 found this helpful
Nolan Serrano
Office Manager, Falcon Ridge Landscaping
United States·Financial services·1 to 10 employees
3.0
Jul 11, 2024
Verified userUsed 1 to 2 years
Easy to start, expensive to grow into
Customization hits a wall. We wanted a fairly ordinary custom object relationship and could not express it. For most businesses that wall is far away, but it exists and Salesforce does not have it.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
Response from the vendorJul 20, 2024
Thanks for this. Marketing contact tiers should never be a surprise and we have shared your note with the team that owns that experience. Support can help you review your contact settings so this does not happen again.
18 found this helpful
Keith Bhatt
Bookkeeper, Vertex Machine Works
United States·Ecommerce·11 to 50 employees
4.0
Nov 10, 2025
Verified userLinkedIn confirmedUsed 2 or more years
Adopted in a week with no mandate
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
17 found this helpful
Iris Ashford
Managing Partner, Aurora Print House
Canada·Legal·51 to 200 employees
5.0
Apr 10, 2025
LinkedIn confirmedUsed 1 to 2 years
The first CRM our reps actually used
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
Adoption is the easiest in this category. Reps use it without being made to.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
17 found this helpful
Ibrahim Boucher
Finance Manager, Hillcrest Family Clinic
United States·Retail·11 to 50 employees
5.0
Jun 23, 2026
Verified userUsed 1 to 2 years
Marketing and sales finally see the same record
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Marketing and sales share one contact record with full activity history.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Vera Fry
Operations Manager, Northern Star Staffing
Canada·Ecommerce·1 to 10 employees
5.0
Jun 13, 2026
Verified userLinkedIn confirmedUsed 1 to 2 years
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Pablo Delgado
Founder, Foundry Road Studios
Canada·Transport and logistics·1 to 10 employees
5.0
Aug 30, 2025
Verified userUsed 1 to 2 years
The first CRM our reps actually used
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
The knowledge base and academy are excellent and free.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Emmett Alvarado
General Manager, Willow & Ash Salons
United States·Accounting·11 to 50 employees
5.0
Jun 12, 2025
LinkedIn confirmedUsed 1 to 2 years
Marketing and sales finally see the same record
We had failed two CRM rollouts before this. The difference is that nobody had to be told to use HubSpot. It was easier than the spreadsheet, so they used it. Adoption problems are usually interface problems and this is the proof.
Pros
The knowledge base and academy are excellent and free.
Cons
Deep customization hits a ceiling that Salesforce does not have.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Nathaniel Vaughn
Sales Director, Northern Star Staffing
United States·Professional services·1 to 10 employees
5.0
Nov 29, 2024
Verified userUsed 1 to 2 years
Marketing and sales finally see the same record
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Adrian Jimenez
Studio Director, Kestrel Analytics
United States·Financial services·1 to 10 employees
3.0
Oct 5, 2024
Verified userUsed 6 to 12 months
Easy to start, expensive to grow into
The on ramp is gentle and the cliff is steep. Free to Starter is fine. Starter to Professional is a serious jump, plus a mandatory onboarding fee. Know where the next tier is before you plan around the current one.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
16 found this helpful
Renee Boucher
HR Manager, Granite Peak Roofing
United States·Education·1 to 10 employees
4.0
Apr 5, 2025
Verified userLinkedIn confirmedUsed 1 to 2 years
Adopted in a week with no mandate
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The free CRM is genuinely usable for unlimited users, not a limited trial.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
15 found this helpful
Preston Jefferson
Finance Manager, Lantern Creative
Canada·Legal·51 to 200 employees
5.0
Dec 22, 2024
Used 1 to 2 years
The first CRM our reps actually used
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
15 found this helpful
Everett Ellsworth
Bookkeeper, Foundry Road Studios
Other·Healthcare·51 to 200 employees
4.0
Dec 11, 2024
Verified userUsed 2 or more years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Email tracking, templates and meeting links work with no configuration.
Cons
Onboarding fees on the higher hubs run into the thousands and are not optional.
Ease of use
Value for money
Customer service
Functionality
15 found this helpful
Felicia Lockhart
Head of Operations, Clearview Windows
United States·Retail·201 to 500 employees
3.0
Sep 3, 2024
Used 1 to 2 years
Easy to start, expensive to grow into
Customization hits a wall. We wanted a fairly ordinary custom object relationship and could not express it. For most businesses that wall is far away, but it exists and Salesforce does not have it.
Pros
The knowledge base and academy are excellent and free.
Cons
Removing HubSpot branding requires a paid plan.
Ease of use
Value for money
Customer service
Functionality
15 found this helpful
Michelle Ellsworth
HR Manager, Tidewater Marine Services
United States·Real estate·11 to 50 employees
5.0
Aug 28, 2024
Verified userLinkedIn confirmedUsed less than 6 months
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
The knowledge base and academy are excellent and free.
Cons
Annual contracts are standard on paid tiers and renewal repricing is common.
Ease of use
Value for money
Customer service
Functionality
15 found this helpful
Beatriz Moreau
Director of Finance, Bluewater Consulting
United States·Real estate·1 to 10 employees
4.0
Feb 27, 2026
LinkedIn confirmedUsed 1 to 2 years
The free tier is real
A rep opens a contact and sees every email, every page view and every form submission before the call. That context changed how our calls go and it is the thing I would miss most.
Pros
Reporting is good enough for most businesses and needs no query building.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
14 found this helpful
Adele Iqbal
Operations Manager, Cedar & Vine Interiors
United States·Retail·1 to 10 employees
4.0
Jul 12, 2025
Verified userUsed 2 or more years
Marketing and sales finally see the same record
Ran the free tier for fourteen months with a four person sales team and it was genuinely enough. No trial countdown, no crippled features. We only upgraded when we wanted sequences.
Pros
Marketing and sales share one contact record with full activity history.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
Ease of use
Value for money
Customer service
Functionality
14 found this helpful
Devon Laroche
HR Manager, Summit Physio
Other·Legal·51 to 200 employees
5.0
Feb 1, 2025
Verified userLinkedIn confirmedUsed 2 or more years
The free tier is real
Meeting links and email templates removed about an hour a day of scheduling back and forth across the team. That was measurable within a month.
Pros
The knowledge base and academy are excellent and free.
Cons
The jump from Starter to Professional is steep and adds a mandatory onboarding fee.
United States
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